Kelsey Libert, Harvard Biz Review

Kelsey Libert

Harvard Biz Review

Delray Beach, FL, United States

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Past articles by Kelsey:

Can Biometrics Predict a Viral Marketing Campaign?

Our bodies may sense what kind of content people will share. → Read More


3 Surprising Lessons From Building 26,000 Links

What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns. → Read More


Case Study: How We Created Controversial Content That Earned Hundreds of Links

If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly. → Read More

The Emotional Combinations That Make Stories Go Viral

A study of 65,000 articles. → Read More


What 300+ Content Marketing Campaigns Can Teach You About Earning Links

What kind of content is going to earn you the most — and highest quality — links? In a comprehensive look at a whopping 300+ content marketing campaigns spanning from 2013 to the present, Kelsey Libert shares the key ingredients to creating truly stellar content. → Read More


Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks. → Read More

6 Content Marketing Strategy Questions You Should Ask Before Investing

We've curated a list of the common questions that arise when someone is evaluating whether or not content marketing will help them achieve their goals. → Read More

90 Research-Backed Tips to Fuel Your 2016 Marketing Strategy

Inform your marketing in the new year with these strategies. → Read More

4 Warning Signs You're Dealing With a Shady Content Marketing Agency (Infographic)

Watch out for these red flags during your hunt for an agency partner. → Read More

Research: Why Content Will Own 100% of Your Digital Marketing Budget by 2018

Find out why 10x content is the future of learning. → Read More

How to Improve Your Office Culture (Infographic)

Exclusive survey shows you potential opportunities for improving you company culture. → Read More


The Roadmap for Creating Share-Worthy Content with Massive Distribution

When emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success. → Read More

How Content Marketing Impacts Your Company’s Bottom Line (Infographic)

Which content marketing strategy will help you achieve your goals? → Read More

The Power (and the Pitfalls) of Native Advertising

What one conference interview panel can teach you about the future of native ads. → Read More

How Boosting Your Productivity Can Be as Simple as Flipping a Switch

Help fight Seasonal Defective Disorder with the right lighting for your office. → Read More

The Leaders Who Inspired Steve Jobs, Mark Zuckerberg, and Other Visionaries

What 13 leading visionaries can teach you about motivation and groundbreaking success. → Read More

These Are the Most Effective Strategies for Attracting Customers

A survey of more than a thousand consumers finds that people respond to online content, search, and direct mail marketing techniques. → Read More


Consumer Survey Reveals the Efficacy of Inbound vs. Outbound

With the growing resistance to interruptive marketing, it's clear that consumers are fed up with low-value, high noise marketing. But are some of these tactics and channels still an effective ingredient within a holistic marketing approach? Better yet, is inbound marketing any better in the eyes of the consumer? → Read More

Marketing Lessons From Reddit's 9 Million-Member Community

What can your brand learn from Reddit's much-loved Ask Me Anything sessons? → Read More

10 Things Your Need to Know Before Pitching Your Company to the Media

If you want to get press for your brand, then you need to avoid these publisher pet peeves when writing your pitch. → Read More