Philip Rosenstein, MediaPost

Philip Rosenstein

MediaPost

New York, NY, United States

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Recent:
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Past:
  • MediaPost

Past articles by Philip:

Blockchain: Get Cautiously Excited

There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising - but the scale is tipping in favor of those who see a bright future for the emergent technology. → Read More

Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences

Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge's Connected Consumer Graph with Retargetly, bolsters the understanding of Hispanic audiences across platforms and devices. → Read More

Pandora Taps Neustar To Build New CRM

Pandora has chosen Neustar, the provider of real-time information services, to power a new CRM data onboarding platform. With an active reach of 76 million, the new onboarding platform aims to provide advertisers with a more content- and consumer-specific approach to messaging. → Read More

Where In The World Is Your Digital Consumer?

From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creatives at the right time and place. The ad-tech duopoly has fully understood this need. → Read More

Header Bidding Continues To Grow, Bolstered By Mobile Adoption

Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header bidding has seen triple-digit increases or greater in each geographic region studied. → Read More

Gloss Media To Serve Ads Programmatically Using SpotX Platform

Gloss Media, a digital out-of-home publisher that targets affluent female shoppers at over 300 nail salons across the country, on Tuesday tapped SpotX's programmatic platform to serve digital in-store ads. → Read More

Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform

Narrative has chosen Adbrain to be the cross-device data source for its newly released data commercialization platform. → Read More

PebblePost Hires New CGO, 'BuzzFeed' President Joins Board

PebblePost announced on Tuesday it was hiring Geoff Dodge and Fergus Mellon to serve as chief growth officer and general manager, European market strategy, respectively. → Read More

Trump For President Releases Ad Attacking Enemies

During violent protests, when it was made clear to Americans who the "enemy" is, President Trump's 2020 reelection campaign released a new ad "Let President Trump Do His Job," targeting a different enemy: the mainstream press and Democrats. → Read More

Should We Be Serious About A Possible Tech-Biz President? Centro CEO Says Yes

Centro founder and CEO Shawn Riegsecker, an ad-tech exec who's thinking of running for the Senate in 2020, shared his thoughts on Zuckerberg's politically astute moves and the potential for tech candidates with RTBlog. → Read More

Major Trump Donor Gives $300,000 To Unseat Sen. Flake

Robert Mercer, the pro-Trump mega donor and part owner of Breitbart, is backing former Arizona state Sen. Kelli Ward in a U.S. Senate bid next year. She's challenging Sen. Jeff Flake, who has been critical of President Trump. → Read More

How Will Trust In Online Evolve Over The Next 10 Years?

A Pew Research report found that 48% of respondents believe trust in online interactions -- from shopping to "pursuit of knowledge" -- will be strengthened in the next 10 years, with 28% saying it will stay the same and 24% predicting diminished trust. → Read More

Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution

Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will have access to LiveRamp's IdentityLink omnichannel solution. As consumers are increasingly expecting stronger relationships with brands, understanding existing and potential consumers across channels becomes crucial to the ad targeting process. → Read More

Madison Logic Appoints Co-Heads Of Global Sales

In step with its goal of international growth, B2B marketing company Madison Logic announced on Tuesday the appointment of co-heads of global sales. Glenn Brien will fill the role of SVP of international sales, with Mike Burns serving as SVP of sales for North America. → Read More

After Header Bidding Will Come Unified Ad Serving

After Header Bidding Will Come Unified Ad Serving - 08/07/2017 → Read More

Rubicon Project Launches New Outstream Video Format

Rubicon Project announced on Thursday the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to over 300 publishers on the Rubicon exchange, uses the video capabilities of JW Player, a worldwide network-independent video platform. → Read More

Criteo Reports Another Strong Quarter, With Revenue Increasing 33%

Criteo announced a 33% increase in year-over-year revenue for Q2 2017 this morning, representing total revenue of $542 million. Notably, the company's cash flow from operating activities increased 214% to $60 million. → Read More

Cuebiq Adds IoT 'Audiences' To Track Connected Device Usage

Location data company Cuebiq on Tuesday introduced the Internet of things (IOT) Audiences, which helps harness information from the continued use of connected devices. → Read More

Rep. John Delaney Is First Democratic 2020 Contender

U.S. Representative John K. Delaney (MD-06) is the first Democratic candidate in the 2020 presidential race. If you don't know who he is, you're not alone. Even before the critical 2018 midterms, Delaney is hitting the ground running, looking to pave a centrist road to the nomination. → Read More

With $22 Million On Hand, GOP Super-PAC Attacks Its Own

Congressional Republicans are waging war against members of their own party in retaliation for negative comments about the president and GOP leadership. The starkest example is a Senate Leadership Fund ad attacking Republican Congressman Mo Brooks. → Read More