Shanelle Mullin
Pe:p Laja
Toronto, ON, Canada
Contact Shanelle
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Shanelle:
Audience Segmentation: Where Do You Start?
We all talk about the importance of audience segmentation. But are you doing it? If not, how do you get started? Find out. → Read More
Email Testing: Going Beyond Open Rate and Click Rate
Email testing is powerful. But almost everyone gets it wrong. Learn the step-by-step process to execute valid, profitable email testing. → Read More
How to Find and Plug the Leaks in Your Conversion Funnels
Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conversion funnels so you get more revenue per visitor. → Read More
The Science of Decision-Making: How Your Customers Decide What to Buy
Here's everything you need to know about why people buy, why they don't and how to use it all to your advantage. How do consumers decide what to buy and what not to buy? Why do consumers choose you over your competitors (or not)? Understanding the psychology behind decision-making will change everything for you. → Read More
Value Propositions: What They Are and How to Create Them (with Examples)
A value proposition is the value you promise to deliver to your customers post-purchase. It’s ultimately what makes your product attractive to customers. Here's how to create value propositions that compel visitors to buy from you (with examples). → Read More
Launching a Successful Brand: How Panacea Made Over $16,000 in 30 Days
How do you launch a brand to the world and maintain momentum? Here's the step-by-step brand launch strategy Panacea used to generate over $16,000 in just 30 days. Get specific details on running Facebook ads, securing press and managing an influencer marketing campaign. → Read More
The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More –
Learn how to run smarter A/B tests. From conversion research and idea prioritization to test analysis and archive management, you'll learn everything you need to know about A/B testing right here. Plus, hear how experts at Google, HubSpot and Shopify run their A/B tests. → Read More
The Intermediate Guide to Ecommerce SEO
This step-by-step ecommerce SEO guide will take you from beginner to intermediate in 10 minutes. Dive into technical audits, site architecture, backlinks, etc. → Read More
19 Growth and CRO Experts on Increasing Revenue Without Increasing Traffic –
What do 19 of the world's top CRO and growth experts want you to know? We asked, and put together this actionable CRO and growth guide for ecommerce. → Read More
6 Persuasive Product Photography A/B Tests to Run –
Product photos can be used to persuade visitors, making them a valuable sales tool. Use these tests and studies to inspire your own product photo A/B tests. → Read More
The Beginner's Guide to Analyzing Shopify Reports and Analytics –
You have questions about your business, your customers and your marketing efforts. Here's how to find the answers by analyzing Shopify reports and analytics. → Read More
Email Optimization: How to Send Promotional and Transactional Emails That Convert –
This is your comprehensive guide to email optimization for both promotional emails and transactional emails. Learn about deliverability, segmentation and more. → Read More
Emotional Persuasion 101: What It Is, Why It Matters and How to Use It –
Customers make emotional purchase decisions more often than you think. Here's how you can use emotional persuasion and emotion words to increase conversions. → Read More
How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify –
From some Amazon listings to a thriving brand, we’ll look at how they conquered Amazon (and scaled with Shopify) so you too can dominate the Amazon Channel. → Read More
The Beginner's Guide to A/B Testing During Black Friday Cyber Monday
This complete A/B testing guide walks you through everything you need to know to earn valid test results and more cash this Black Friday Cyber Monday. → Read More
5 Awesome Black Friday Cyber Monday Social Media Campaigns You Can Steal –
We break down five Black Friday Cyber Monday social media campaign ideas you can steal and implement yourself to generate some actual money this holiday season. → Read More
Content Optimization: How to Turn Readers Into Revenue
Content optimization is about increasing: number of leads, purchase frequency, and average order value. Here's how to generate revenue via content marketing. → Read More
Content Optimization: How to Turn Readers Into Revenue
Content optimization is about increasing: number of leads, purchase frequency, and average order value. Here's how to generate revenue via content marketing. → Read More
Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry [Data] –
Here are some highlights of the 2017 Shopify Ecommerce Reader Survey, including: what prevents the first sale, what prevents launch, and what prevents growth. → Read More
The Beginner's Guide to Ecommerce SEO
This guide will take you from ecommerce SEO newbie to novice as quickly and simply as possible. Learn about keyword research, site structure and on-page SEO. → Read More