Dan Steiner, Content Marketing Institute

Dan Steiner

Content Marketing Institute

Flagstaff, AZ, United States

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Recent:
  • Unknown
Past:
  • Content Marketing Institute
  • CIO.com
  • Michael Brenner
  • Relevance
  • Social Media Week
  • Entrepreneur
  • Business 2 Community
  • Social Media Today
  • HuffPost
  • Tech Cocktail
  • and more…

Past articles by Dan:

How to Create a Persuasive About Us Page that Converts [Examples]

Create an effective About Us page with these four tips – Content Marketing Institute → Read More

CIOs engage in a cat-and-mouse struggle to secure company communications

Every company has a vested interest in protecting sensitive data. CIOs can reduce the risk of phishing attacks and other exploits by deploying cloud-based communication monitoring software that leverages both internal and external security metrics. → Read More

CIOs need to bridge the gap between IT and marketing

CIOs and CMOs need to demolish boundaries and find ways to streamline collaboration in a way that improves their marketing team's access to proprietary corporate data. → Read More

How to Manage Relationships with Your Customers Effectively

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes … → Read More

Two Things We Put Off (and Shouldn't) When It Comes to Our Marketing Site

Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do … → Read More

Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional … → Read More

CIOs can help CMOs leverage data specificity to engage new customers

Break through the noise with data-specific advertising that leverages information collected at every stage of the customer experience. → Read More

12 Awesome Directories For Promoting Your Online Business

I remember fifteen years ago opening up a store online was a big deal. It was insanely complicated, promotion was non-existent and unless you were on a platform like eBay you probably weren’t going to get that far. Today we see a very different landscape. Online businesses are just a standard part of selling a … → Read More

How Mobile App Development is Fueling Digital Marketing

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, … → Read More

CIOs in evolving industries can take a page from the digital publishing industry

The digital magazine industry provides some interesting insight for CIOs. → Read More

How data can help CIOs empower tomorrow’s CMOs through AI

CIOs should invest in tech that leverages data and fuels the future of AI – a necessity for future-proofing large organizations. → Read More

Regtech can help CIOs enhance their compliance strategy

Regtech is an important category that can help CIOs enhance corporate operations in a way that minimizes penalties and optimizes human resources. → Read More

3 Reasons Why Medium-Sized Businesses Need Contract Management

Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a … → Read More

Should CIOs embrace green energy?

The green technology industry is exploding with growth, but should CIOs pay attention? → Read More

CIOs can improve the employee experience by making technology more accessible

Technology isn't just on the customer experience end anymore, it can also keep your employees happy. → Read More

3 ways CIOs can save money by capturing more data

Corporations are eager to embrace new efficiencies and creatively apply new insights. → Read More

Field support is evolving to help CIOs amp customer experience

Hiring local field engineers just got easier for CIOs. → Read More

The strength of networks depends on data center interconnect

CIOs and CTOs should be spending the money to upgrade their networks. → Read More

Effective Content Marketing Strategies: Saving Money and Resources

Small business owners face many challenges. One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. In order … → Read More

Successful CIOs focus on a zero-friction customer experience

The customer experience is a critical component to the success of your company. → Read More