Tanya Chen
Business Insider
Chicago, IL, United States
Contact Tanya
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Tanya:
Kim Kardashian's $1.26 million SEC settlement has big implications for influencers. Here are 6 key takeaways creators and marketers should know.
After Kim Kardashian's $1.26 million SEC settlement over a crypto ad, experts shared steps influencers should take to ensure compliance. → Read More
11 Hype House 'rules' influencers have to follow to live in the TikTok mansion, according to a leaked contract
The leaked contract pulls back the curtain on Hype House, one of the most famous and longest-running TikTok influencer houses. → Read More
A new survey found 87% of creators said they'd been paid late, an incorrect amount, or not at all
A new survey of 750 creators looked at payment issues. 40% said chasing down delayed or missing payments was one of the biggest challenges of the job. → Read More
Data shows that Instagram in-feed posts have seen drastic dips in engagement in recent months as the app pushes Reels
A report from Later, a social media marketing company, found a 44% decrease in static Instagram posts since 2019, and since the app introduced Reels. → Read More
Layoffs are hitting the creator economy. Here are 8 startups that have cut staff since May.
As the creator economy braces for a possible recession, Insider is tracking which companies are laying off staffers, from Cameo to Jellysmack. → Read More
A rampant Facebook Marketplace scam uses fake Zelle emails to trick sellers into sending money
A Facebook Marketplace scam involves people impersonating buyers and emails asking sellers to pay to upgrade to a business account on Zelle. → Read More
How an Instagram account of the friendship between a beagle and a cat became a full-time business for their owner and how much money it's made in 2022 so far
Megan Cottone of @thebeagleandthebun accepts about two brand deals a month. Even though she gets dozens of offers, she wants to be selective. → Read More
Could your dog or cat be Instagram famous? Here's what a talent agency for pet Instagram accounts looks for.
The Dog Agency is a talent agency focused on animal and pet social-media accounts. It uses soft and hard metrics to determine who to sign. → Read More
How 4 creators behind some of TikTok's most viral filters and AR effects built their careers
Some of TikTok's top AR effects and filter creators are working closely with the company to continue to build and push out new engaging content. → Read More
MrBeast's hometown mayor says he has monthly calls with the YouTuber and loves his economic impact on the city
Politicians in Greenville, where MrBeast came of age and headquarters his business and charity work, are quick to lay claim to the famous YouTuber. → Read More
How YouTuber MrBeast and his favorite local hot dog restaurant boost each other
YouTuber MrBeast has a mutually beneficial relationship with his favorite Greenville hot dog spot, Sup Dogs. Here's how they help each other out. → Read More
How a TikToker with 45,000 followers made enough money to pay off her student debt
Nicole Marks is a social-media creator who's made $25,000 coaching and teaching her TikTok followers on how to be micro influencers themselves. → Read More
MrBeast is the Willy Wonka of Greenville, North Carolina
YouTube superstar MrBeast decided to remain in his hometown of Greenville, North Carolina. Both have reaped the benefits. → Read More
The Depp v. Heard trial led to huge income boosts for law YouTubers. Here's how much some of the top livestreamers earned.
Emily D. Baker, LegalBytes, and Rekieta Law were the top-earning law YouTubers from Super Chat during the six-week Johnny Depp v. Amber Heard trial. → Read More
How a freestyle rapper and YouTuber makes thousands of dollars every livestream from 'Super Chats'
YouTuber Harry Mack earns money from tips every freestyle livestream. Fans will pay him via Super Chat to suggest a word or phrase to use. → Read More
How Best Western is boosting its influencer marketing by building an in-house team to identify creators for deals
Best Western has an established creator program to help hire and sustain relationships with travel influencers. Here's how it works. → Read More
An influencer shares his 1-page media kit and explains how he's been successful pitching brands by keeping it 'short and sweet'
Travel influencer @travelbabbo explains why he keeps his media kit to one page and all the most important details and statistics he puts on it. → Read More
The Shade Room plans to increase staff by over 40%, as it invests in investigations and looks beyond Instagram
The Shade Room is trying to grow off of Instagram by investing about 16% of its revenue toward platforms like Snapchat and YouTube. → Read More
Travel influencers famous for their Instagram photos say they've seen big engagement drops as the platform pushes short-form video
Instagram's algorithm changes to boost Reels have hurt some travel influencers who make money on static photos. They are trying to adapt. → Read More
Why brands value real-life influence over follower count when hiring college students for marketing campaigns
Social-media apps like TikTok and BeReal often target college campuses. An expert explains why they recruit students with smaller followings. → Read More