Mark Duffy
Digiday
New York, NY, United States
Contact Mark
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mark:
Copyranter on Super Bowl ads: You're doing it wrong
Thirty seconds, $5 million. You want a big social "engagement" Super Bowl reaction? Create a great, big idea commercial. It's that simple. → Read More
The year in casually sexist advertising
The Mad Men may be as dead as marker comps, but their casually sexist attitudes are still going stronger than ever. → Read More
Copyranter's seven best creative ads of 2017
This roundup is based on one thing: how well the ads creatively sell the product. → Read More
Copyranter's 9 most WTF ads of 2017
What The actual Fudge were you thinking, brands? → Read More
Copyranter: Enough with the saccharine holiday ads
It gets worse every year, and this season takes the fruitcake. Please, Santa, give us ONE smart Christmas ad! → Read More
Copyranter: Introducing the first 100 percent transparent ad agency
"We are Bald™, the world's first fully transparent ad agency. Our specialties are digital advertising, doctored case studies and kickbacks." → Read More
Celebrating ads that push it real good
Great ads are in fact like great sex: You feel it in your gut -- or thereabouts. → Read More
Copyranter on 6-second ads: You're doing it wrong
Six-second ads are going to be big in 2018. Yet few brands are taking advantage of this great selling opportunity. → Read More
Copyranter on bad ad agency website copy
Instead of just showcasing their work, too many agencies use their websites to try to explain what it is they do that is so transcendentally different. Which it isn't. → Read More
Copyranter: Enough with the teary docu-ads
The latest "content" trend is "touching" faux docu-ads, most of which feature a tenuous connection to the brand, if at all. This is bullshit. → Read More
Copyranter: Enough with the teary docu-ads
The latest "content" trend is "touching" faux docu-ads, most of which feature a tenuous connection to the brand, if at all. This is bullshit. → Read More
Copyranter: How to tell if you're an asshole creative
You're too self-important, you enter scam ads in awards shows, you wear winter hats inside and you're probably a man. → Read More
Copyranter on puzzling marketing headlines
Marketers speak their own language -- a language even advertising folk don’t understand. Talk about a silo that needs to be blown up, right? → Read More
Copyranter takes on ad agencies that shamelessly pilfer creative ideas
There exists an idea theft code among copywriters and art directors. Lately, many creatives have blatantly broken it. → Read More
'Hi, I'm head of thought': Copyranter's guide to unfortunate marketing job titles of the near future
Marketing Mahatma, vp of wokeness, copybot custodian. What will your new title be in 2020? → Read More
The most bizarre 'Trump' ads from brands
Trump has, strangely, been used to sell a sex exposition in South Africa, a cola in Germany and tea in India. → Read More
Enter the Nihilist Tagline Writer
Wherever hopelessness exists, nihilism breeds. And these days, nearly nothing is as hopeless as the State of the Advertising Tagline. → Read More
Storytelling vs. 'storytelling'
Despite what digital marketers say, storytelling and selling can work together. See three classic storytelling ads that sold the crap out of the product. → Read More
4 of the worst agency self-promo ads ever produced
Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? → Read More
Deep inside a bleeding-edge MarTech meeting
Here's what you might hear as a fly on the wall at a Flatiron District marketing firm as two digital marketing experts brainstorm strategies for a client. → Read More