Mark Traphagen, SearchEngineJournal®

Mark Traphagen


Durham, NC, United States

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Past articles by Mark:

Rank Tracking Isn't What It Used to Be – So What's Next?

The SERPs have changed dramatically. It's time for SEO pros to rethink rank tracking and account for the true visibility of a web listing in search. → Read More

5 SEO Realities SEO Professionals Struggle with Most

Find out the five SEO realities industry practitioners say they struggle with most, and how they think SEO practice could be improved. → Read More

12 Social Media Engagement KPIs That Matter

This post will help you understand the KPIs for evaluating your social media content, the meaning and importance of each, and how to use and improve them. → Read More

3 Social Media Strategies You Can Use to Boost Your SEO

Social media can be beneficial to your SEO performance. Use these three on social media to complement your organic search efforts. → Read More

Why Social Media ROI CAN Be Measured – Here’s Why #190

Myth busted. In this video, Mark shares what ROI looks like for social media campaigns, and gives tips on what to measure. → Read More

Making your analytics work harder and smarter – SMX East 2018

At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. → Read More

Good riddance to social media mass production

Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive. → Read More

Why You Need to Find the REAL Influencers – Here’s Why #180

Watch Mark explain how influencer marketing has changed over the past year and learn how you still can use it as one of your marketing straregies. → Read More

Why Author Reputation Matters More Than Ever for Search

Google's search quality guidelines emphasize the value of author reputation. Here's what this means for publishers and content creators. → Read More

Why Some Brands Still Do Great Organically On Facebook – Here’s Why #173

Supposedly brand reach is all but dead on Facebook, but some brands continue to get enormous reach. Here's why. → Read More

The Three Pillars of SEO: Authority, Relevance & Trust

Search engines use content and links to assess the authority, relevance, and trust of websites. Here's what you need to do to earn that authority, relevance, and trust for SEO success. → Read More

Is Twitter Follower Growth Slowing? [New Data]

Survey of Twitter accounts reveals the new follower growth rate of many began to decline starting in late April 2018. Here are some examples and why it may have happened. → Read More

6 dimensions of online reputation that should guide your social media marketing

We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. → Read More

Why Buzzsumo Is More Awesome Than You Think – Here’s Why #166

A review of some of the lesser known features of the popular social media analyzing tool Buzzsumo. → Read More

Three brands still killing it on Facebook

Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. → Read More

Social media in 2018: Time to grow up or get out

Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. → Read More

New Content Trends Report: Social Sharing Down 50% Since 2015

Stop approaching content like it's still 2015. Find out how your content can buck the trend of declining social shares and search engine power this year. → Read More

Why hacking social media algorithms is a losing strategy

Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed. → Read More

The C-Suite Needs Different Content – Here’s Why #154

According to survey data, chief executives have unique preferences for how they consume content. Here's why you should accommodate those preferences if the c-suite is your target audience. → Read More

6 Outdated Social Media Tactics That Need to Die

Before you can invest your time in social media marketing strategies and tactics that actually produce results, you need to stop wasting time on these six that don't. → Read More