Jack Loechner
MediaPost
Laguna Hills, CA, United States
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Past articles by Jack:
IAB Ad Revenue Continues Upward
The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the IAB internet advertising revenue report, now in its 23rd year at November 2018, revenues increase 23.1% from HY 2017. → Read More
Thanksgiving's Hot With Few Glitches
According to timely writing by Stephanie Crets on Nov 23, 2018, Thanksgiving and Black Friday online sales are blowing past expectations. Black Friday is on track to reach more than $6.4 billion in online sales, according to Adobe Analytics. → Read More
The Measure of Innovation
Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. → Read More
Narrative Ads Capture Customers
Analyzing metrics and results from its holiday campaigns, which included clients such as Michael Kors and Lexus, Glassview identified the most important factors to drive performance and ROI in holiday video ads. → Read More
Shoppers Value Communication Over Convenience in the Returns Process
When returning an online purchase, consumers expect proactive communication and transparent policies up front, according to a report published by Narvar. The report," analyzes responses from nearly 1,300 U.S. online shoppers. → Read More
Online Grocery To Reach $100Bil
Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% versus just two years prior, and adoption has only accelerated since then. → Read More
Cars And Homes Getting Most Holiday Ads
The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation (NRF)holiday retail sales will increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion in 2018. → Read More
Holiday Retail Breaks Records
Merchants scramble all year to prepare for the November and December shopping feast. For personalized products from retailer Men's Society, 70% of its annual sales hinge on this holiday period. → Read More
MarTech Effectiveness in 2018
The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what trends will have the most impact on marketing technology (martech) effectiveness. → Read More
Blockchain Market Change From $80 Million To $2.33 Billion By 2033
ResearchAndMarkets.com has published a report on the state of blockchain usage in the retail market. It is expected to grow from an $80-million market share in 2018 to a $2.33-billion share by 2023. → Read More
The Emerging "Click and Collect" Model
Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceries online in 2016. → Read More
B2B Programmatic
B2B marketers' use of programmatic advertising may be reaching a plateau, but not so their spending on programmatic, says Dun & Bradstreet in its 2019 Data-Driven Marketing & Advertising Outlook → Read More
AI: Collection Of Technologies
In a recent survey by Blueshift, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward, proof that more and more marketers are realizing AI's potential to enable greater marketing success. → Read More
Raise Prices, It's A Holiday
United Parcel Service Inc. is counting on a big boost in shipping capacity to avoid logjams in its network during the peak holiday shipping season, and the delivery giant is raising prices to help offset those investments. → Read More
Snapchat, And Millennial Marketers Are Changing The Political Game
Capturing the youth vote can make the difference in a candidate's victory or defeat. Historically, 18-29-year olds have performed below expectations. → Read More
Cutting The Cord, Really
Americans really are cutting the cord. Unpublished results of the 2017 Consumer Expenditure Survey, analyzed by Demo Memo, show a substantial drop in spending on cable and satellite television service, writes Cheryl Russell. → Read More
Creative CMOs 11/01/2018
CMOs typically have one eye on the future while making sure their organizations are meeting near-term goals. Keeping it all organized and focused requires creativity. → Read More
78% Purchased from Amazon During Past Six Months
According to a new BigCommerce omnichannel buying survey, 78% of respondents made a made a purchase from Amazon over the past six months, while 65% still made an in-store purchase within the same period. → Read More
Successful B2B Marketers Putting Audiences' Needs First
A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months. → Read More
PR Valuable For StartUps
Several reasons why startups should outsource their PR efforts. → Read More