Jeff Beer
Fast Company
Toronto, ON, Canada
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Past articles by Jeff:
Why Disney is having a stellar year, despite all the drama
Disney did right by Thor, Doctor Strange, and Wakanda this year, but its innovative ad platform may be its biggest star. → Read More
How Jimmy Chin is helping the North Face scale new heights
Filmmaker and adventurer Jimmy Chin is helping the North Face explore important new terrain: a more diverse outdoors. → Read More
These 19 brands are helping people sharpen their minds, look good, and improve their health
Need to look good, feel good, or learn a new language? These Brands That Matter winners have you covered. → Read More
Why Ben & Jerry’s fears Unilever wants to silence its progressive voice
The ice cream maker’s court fight with its parent company is a referendum on the compatibility between purpose-led brands and publicly-traded corporations. → Read More
Ben & Jerry’s addresses modern slavery in the supply chain with Tony’s Chocolonely partnership
The Unilever-owned ice cream brand is taking steps to raise awareness and end modern slavery and child labor in the chocolate industry. → Read More
This bold new Vans collection aims to spotlight African surfing and culture
The brand famous for its checkerboard designs has launched a capsule of shoes and apparel with pro surfer Mikey February’s Juju Surf Club nonprofit. → Read More
How John John Florence makes waves with his community-led outdoors brand Florence Marine X
The two-time world champion surfer is building an innovative outdoor apparel brand. → Read More
Meet the guy who gets you excited for all the new Disney, Marvel, and ‘Star Wars’
Asad Ayaz is a jedi-level marketer for The Walt Disney Company. → Read More
How one Ukranian ad exec showed the world how to ‘Be Brave Like Ukraine’
For reinforcing courage as Ukraine’s brand, Pavel Vrzheshch is one of ‘Fast Company’s’ Most Creative People in Business for 2022. → Read More
Patagonia CEO was right to call out corporate hypocrisy on climate change
Patagonia CEO Ryan Gellert calls out the disparity between corporations’ pro-climate marketing and their lobbying groups’ opposition to climate legislation. → Read More
Jibble, jibble! Why Doja Cat is the new model for celebrity brand-partnership success
Doja Cat’s new JBL campaign is the latest example of how the artist winningly balances her commercial and creative lives. → Read More
Steve-O eats a Carolina Reaper pepper to explain Ryan Reynolds’s ad business
MNTN owns Reynolds’s creative shop Maximum Effort, and this gloriously dumb stunt explains how it all works. → Read More
When advertisers get scary—and the horror of self-indulgence
New ads for Ford’s F-150 Raptor and KFC reveal the power of horror to get our attention and how it’s harder than it looks to do it well. → Read More
Duolingo gives ‘Game of Thrones’ fans High Valyrian language lessons for HBO
The language-learning app has partnered with HBO on fictional language lessons ahead of the ‘House of the Dragon’ premiere in August. → Read More
Brands can make Hollywood-level entertainment. This guy proved it
Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. → Read More
NYC’s sanitation department is using TikTok to make you cry about street litter
A new PSA for street parking is a black-and-white, emotional-roller-coaster spoof of Sarah McLachlan’s classic spot for the ASPCA. → Read More
When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”
Speaking at Cannes Lions, Netflix co-CEO Ted Sarandos outlined the streaming giant’s goals for its new ad tier. → Read More
Snap is tired of being misunderstood—and it just hired one of the world’s best storytellers
Why former Wieden+Kennedy exec Colleen DeCourcy is coming out of a brief retirement to help Snap move beyond being “the best known, least understood” social platform. → Read More
Fanatics names a new CEO to oversee collectibles business, including Topps and Candy Digital
Mike Mahan, an entrepreneur and the former CEO of Dick Clark Productions, will take the reins at Fanatics Collectibles. → Read More
This new AI-powered paint tool helps you create custom colors with your voice
Speaking in Color, a voice-controlled tool from Sherwin-Williams, uses natural language systems to interpret descriptions of the perfect color. → Read More