Dara Fontein
Hootsuite
Vancouver, BC, Canada
Contact Dara
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dara:
Generation Z: Everything Social Marketers Need to Know
Today's teenagers are tomorrow’s trendsetters. Here’s what marketers should know if they want to reach Generation Z on social media. → Read More
Hootsuite’s Very Prestigious Instagram “Awards” for 2019
A list of our favorite Instagram accounts from the last year, plus tips and tricks for brands looking to find success on Instagram. → Read More
Words and Phrases to Ban from Your Social Media Vocabulary
To help you steer clear of wince-worthy words, we’ve collected some commonly seen terms and phrases that can safely be banned from your social vocabulary. → Read More
How to Run a (Successful) Cross-Platform Social Media Campaign
Find out the best strategy for running and tracking a social media campaign across multiple platforms, plus how to choose the right combination of networks. → Read More
5 Free Lightroom Instagram Presets (and How to Use Them)
These free, professionally-designed Instagram presets will instantly boost the look of your photos and help you stand out in your customers' feeds. → Read More
Check-in: Were We Right About Our 2018 Social Trends?
We predicted five major trends that would affect brands on social media in 2018. As we approach 2019, find out if our predictions were right. → Read More
5 Big Marketing Stunts That Worked and What We Can Learn From Them
The right marketing stunt can catapult your business to viral success, but it’s always going to be risky. Follow the lead of brands who have pulled off big marketing stunts successfully. → Read More
3 Top Facebook Boost Myths Debunked
Using Facebook Boost for the first time? Make sure you’re familiar with common Facebook Boost myths—and what the truth is—before you get started. → Read More
Secrets to Pinterest Success from 3 Top Influencers
Pinterest is a powerful business tool for brands. Find out how these top influencers boost website traffic and sales with a smart Pinterest strategy. → Read More
Secrets of 3 Instagram-First Brands
For some brands, Instagram has been a total game-changer, and the foundation of their marketing strategy. Discover the secrets behind three brands' Instagram-first strategy for selling products online, including Glossier, La Croix, and Article. → Read More
30 Free Instagram Stories Highlight Icons for Your Business
Find out how you can use covers for your Instagram Highlights to showcase the best of your brand. Plus, get a free pack of 30 designer Highlights icons and covers. → Read More
8 Dogs That Are Better at Instagram Than You
We take a look at some of our favorite dogs of Instagram and find out exactly what it is that has made them so successful. → Read More
A Simple Guide to Using Ads to Promote Your Content on Facebook
How do your organic and paid Facebook strategies overlap and enable each other? Read this step-by-step guide to setting up ads that give your organic content a boost. → Read More
How to Create a Facebook Business Page in 8 Simple Steps
Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up here. → Read More
6 Instagram Accounts You Wouldn’t Expect to Be Awesome But Totally Are
Some brands have less "Instagrammable" products and services than others, but that doesn't mean they can't still be awesome. → Read More
Top 5 Social Media Trends in 2018
Find out what the top five social media trends will be in 2018 and what you need to do to apply those insights into your plans. → Read More
9 Ways Your Brand is Wasting Time on Facebook
Stop wasting time on Facebook by learning how to avoid these nine common mistakes business make. → Read More
How to Get Verified on Facebook: A Step-by-Step Guide
Learn how to get verified on Facebook to build credibility and improve your page's discoverability. → Read More
Everything Social Marketers Need to Know About Micro-Influencers
The power of micro-influencers is something brands can no longer ignore. Continue reading to find out what micro-influencers can do for your business. → Read More
4 Instagram Secrets Teens Know that Brands Don't
Teenagers often pave the way for trends to unfold and Instagram is no exception. With this guide you can apply teenaged intuition to your own strategy. → Read More