Joe Liebkind
Tech Cocktail
Germany
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Joe:
How Smart Contracts Could Impact Market Engagement
Smart contracts could even have a more tremendous impact on B2B companies. Learn how it could impact market engagement → Read More
How Employee Engagement Can Power Up Your Marketing Strategy
Savvy executives are beginning to realize the marketing benefits of engaged employees and are encouraging their employees to get involved. → Read More
How Blockchain Is Making Cybersecurity Faster and Cheaper
Similar to developments in financial technology, blockchain has the potential to disrupt cybersecurity with new approaches to protection and costs. → Read More
How Machine Learning is Changing Design
Companies with minimal resources to spend on branding and UX design could consider new and improved AI-driven design automation tools. → Read More
Why There's Still Room for Cloud Solution Startups
Although Amazon, Google and Microsoft dominate the cloud-provider landscape, there's still plenty of space for smaller cloud services. → Read More
Should Startups Seek Venture Capital or Borrow From Banks?
While VC funding remains a path that many founders take, business loans are becoming increasingly popular as a viable option. → Read More
Is Ecommerce Ready to Embrace Blockchain?
Although Bitcoin and other digital currencies are fast approaching the ability to handle transactions for ecommerce sites, question of blockchain remains. → Read More
Smart Contracts Are Making Their Way Into Blockchain
There has been a mad rush to explore new business models out of blockchain, and smart contracts are shaping up to be the next big thing in blockchain. → Read More
Blockchain to End Poverty by Making Banking Accessible to Everyone?
With blockchain enjoying a wider reach than banks, particularly in developing countries, it may find success where traditional banks failed. → Read More
New Tech Solutions Emerge as Trump Gets Tough on Immigration
Innovative tech platforms emerge to help visa applicants in the age of President Trump and new and tougher immigration restrictions. → Read More
Can adtech pose a challenge to Google’s dominance?
Although Google’s status in adtech seems cemented today, but new challengers are emerging in the multi-billion dollar industry. → Read More
6 Way Tech is Changing the Game for Ecommerce Merchants
In 2017, the relationship between marketing technology and eCommerce is arguably stronger than ever and the opportunities for merchants are endless. → Read More
Strong talent behind Sweden's booming fintech scene
Sweden's blooming fintech scene, centered around Stockholm, relies on local talent and a wide and supportive local tech ecosystem. → Read More
4 Ways to Use In-Store Media for Cross-Channel Marketing
Retail companies that excel at engaging with customers across multiple marketing channels have twice the retention rate compared to average merchants. → Read More
Could Fintech Enable a Resurgence of Predatory Lending?
Fintech revolution is disrupting the financial services sector to make personal finance easy, challenging the way we handle money. → Read More
From Commodity to Currency: The Resurrection of Gift Cards
The transformation of gift cards from commodity to currency, is allowing retailers and brands to acquire customers outside of traditional channels. → Read More
3 Foolproof Ways Modern Marketers Build Influence Through Education
If you aren't teaching your prospects why you're the solution to their most compelling problems, chances are your competitors are. → Read More
B2B webinars in 2017 - Converting interest into action
Are webinars useful in the B2B area? Would webinars convert more of your leads into buyers? What would you put into a webinar?Webinars work. Hubspot loves them, so you should too. And Hubspot loves webinars so much the company dedicates a sound-proof room in their offices just to webinar production. → Read More
Could in-image ads be an answer to ad blockers?
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
New players look to dominate e-commerce in 2017
Competition among e-commerce platforms has been fierce historically, with a few names controlling the lion's share of the market. However, new data gathered by SimilarTech signals a seismic shift in the pecking order of ecommerce platforms in 2017. → Read More