Christopher S. Penn
GoDaddy
Boston, MA, United States
Contact Christopher
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Christopher:
How to add Google Analytics to WordPress
Nothing is more important than measuring the real-world impact your online efforts have on business. Learn how to add Google Analytics to WordPress. → Read More
Is PR Doomed By A Shortage Of Journalists?
Colin Jordan might be wrong. In a recent post on PR Newser, he offers the following commentary: “Last year, the U.S. Department of Labor reported that there were approximately 57,000 PR managers an… → Read More
How Powerful Are Your Influencers?
Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are no… → Read More
The Citizen Analyst Manifesto, Part 4: Speak Humbly, but With Insight
In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Speak humbly, but with insight. Citizen analyst… → Read More
The Beginner’s Guide to Blogging Part 10: Bulk Blog Topics Generation
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-par… → Read More
The Citizen Analyst Manifesto, Part 1: Introduction
At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern to… → Read More
State of Social Q3 2015: Twitter Flatlines Growth
The 140 character social network released its Q3 2015 earnings. How is everyone’s favorite blue bird doing? Growth The growth story is what has investors spooked: growth in the user base has been f… → Read More
State of Social Media Q3 2015: Facebook Has 1.5 Billion People
We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. Let’s dig into their results some more. Audience Growth As… → Read More
The Beginner’s Guide to Blogging: Bulk Blog Topics Generation
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-par… → Read More
The Beginner’s Guide to Blogging: In Media Res
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-par… → Read More
State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens
LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth… → Read More
What is the Value of an Impression?
One of the most common PR measurement questions we receive is, “What is the value of an impression?” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a… → Read More
How to Help Sales and PR Speak the Same Language
What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may… → Read More
Identify Trends to Become a Thought Leader
Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment, or take… → Read More
What Facebook Dislikes Could Mean for Data-Driven Marketers
The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a tr… → Read More
Getting a READ on Social Media Influencers
Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nat… → Read More
How to Choose a PR Strategy, Part 6: Choosing the Right Strategy
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll lo… → Read More
How to Choose a PR Strategy, Part 3 of 6: Chaotic environment
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll lo… → Read More
How to Choose a PR Strategy, Part 2: Traditional Environment
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll lo… → Read More
State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance
LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. Let’s see how the dark horse raced in Q2. Growth Lin… → Read More