Alyssa Boyle
AdExchanger
New York, NY, United States
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Past articles by Alyssa:
Is Programmatic Making Linear TV Cool Again?
Live television is back in style. And according to Magnite, there's a surge in demand for linear addressable inventory from programmatic buyers. → Read More
How Local News Is Coming To CTV
VUit helps broadcasters create and distribute FAST channels so they can get a leg up in CTV. And VUit channels tripled in viewership minutes in 2021. → Read More
Tubi Is Betting On FAST Channels To Boost Viewership
An interview withAdam Lewinson Chief Content OfficerTubi“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The future of TV is free and ad-supported. AVOD allows viewers to pick what they want to watch, while FAST instantly immerses them in a program that’s already running, meaning you’re stuck with... Continue reading » → Read More
State Privacy Laws Will Spur Action Against Dark Patterns
We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Dark patterns involve using manipulative or ambiguous language that pushes people to take an action they either don’t understand or wouldn’t normally take, such as sharing their data or agreeing to recurring online payments.... Continue reading » → Read More
AdExplainer: Can Contextual Targeting Work On Streaming TV?
CTV buyers put contextual targeting on the back-burner in favor of more granular, first-party audience data. But signal loss is tipping the scales back. → Read More
Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses
Warner Bros. Discovery lost 1% in total Q2 revenue, $2 billion behind expectations. So it plans to do some belt-tightening of its streaming services. → Read More
How Interoperability Can Help Solve CTV Measurement Feuds
Execs at AdMonsters' Ops conference discuss how publisher interoperability can help solve for the industrywide lack of consensus on TV audience measurement. → Read More
TripleLift Aims To Insert Itself Into The CTV Conversation Using Native Ads
TripleLift claims that it’s the world’s largest source of in-feed inventory. But can the same native ad experience work for CTV? → Read More
Roku Relied Heavily On Streaming Ad Revenue In Q1
Roku isn’t just dreaming of streaming. The company’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million, $647 million of which came from ad sales. That’s a staggering 88%, up from 80% last quarter. While the growth isn’t quite as high as last quarter (when it was up 34% YOY), it’s noteworthy... Continue reading » → Read More
Why The Roku Channel Is Ramping Up Original Content Production
The Roku Channel started off as a licensed third-party content hub. But now, the channel's courting original content to drive engagement and monetization. → Read More
Why Breaking Into Latin American CTV Starts With Mobile
Phones are the “first screen” in Latin America when it comes to media consumption. But as CTV ad spend explodes, that’s expected to change – and quickly. → Read More
Polaris COO Clark On Why CTV Requires More Original Content And Data-Driven Advertising
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. But Polaris was 20 years in the making before the VIZIO deal. Former digital news and MTV exec Rahman Dukes launched Polaris as a media outlet for stories by BIPOC (Black, indigenous and people of color) creators and... Continue reading » → Read More
NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement
At Tuesday's ONE22 conference, NBCUniversal announced its full ad tech stack One Platform will be all about first-party data, automation and measurement. → Read More
Why IAS Is Going All-In On CTV And Contextual
IAS is going for gold in CTV since aquiring video ad server Publica. Tying in IAS's contextual game is an attempt to make media buying more transparent. → Read More
iSpot Acquires Tunity To Help Measure Out-Of-Home TV Viewing
On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces, to add out-of-home screens to its TV data set → Read More
Univision’s Quest For Outcome-Focused Data And Representative Measurement –
Representative TV audience measurement is increasingly centered around outcome-based optimization, tying impressions to real-world action. → Read More
Nielsen Moves TV Streaming Measurement Into Alpha –
Nielsen ONE, now in the alpha stage, will measure the reach and frequency of ad campaigns with deduplicated audiences across platforms. → Read More