Kerry O'Shea Gorgone
Ann Handley
Nashville, TN, United States
Contact Kerry
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kerry:
B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]
B2B enterprise strategy should go beyond planning. Listen to Chris Brogan on the Marketing Smarts podcast. → Read More
Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts [Podcast]
Author Mark Harari sits down with the Marketing Smarts Podcast to talk about the science of positioning your brand and how to craft compelling messages. → Read More
Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
Why do people do what they do? Unleash Your Primal Brain author Tim Ash shares his insights into human behavior. Check out MarketingProfs' Marketing Smarts Podcast. → Read More
Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]
Influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read more and listen in. → Read More
Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]
The new B2B decision-makers, the BETAs, are 21-41 year-olds making B2B buying decisions at their organizations. LinkedIn's Ty Heath shares new B2B Institute research on selling to this group. → Read More
To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]
Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization. Read more and listen in on this insightful conversation. → Read More
Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Content strategy expert Ahava Leibtag shares insightful advice on distinguishing your message by refining your B2B brand's voice and using plain language in your content. Read more and listen in. → Read More
Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]
Brand Management: Marketing Podcast - Unapologetic marketing truthteller and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to pandering, and explains how to avoid the latter. → Read More
How to Change Anyone’s Mind: Jonah Berger on Marketing Smarts [Podcast]
Best-selling author Jonah Berger explains the five hidden factors that impede change--and ways to overcome them--based on his book The Catalyst: How to Change Anyone's Mind. → Read More
The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]
Career Management: Marketing Podcast - Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how ... → Read More
Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
Content strategist Michael Brenner explains why content marketing is the future of B2B and why empathy leads to bigger profits. Listen in on this marketing podcast. → Read More
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]
Andy Crestodina shares tips from his MarketingProfs B2B Forum presentation on influencer marketing and SEO, and explains how to get more work done. Read more and listen in. → Read More
A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]
Adobe's head of social influencer enablement shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read more and listen in. → Read More
Analyzing the Results of Your Content Marketing Campaign
Part of any marketing campaign is determining if your hard work is paying off. MarketingProfs’ Analyzing the Results of Your Content Marketing Campaign shows you how to set up your data for easy analysis and how to optimize in real time. → Read More
Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
Marketing automation achieves results when automation efforts are intertwined with human interactions. Listen to the conversation with Amanda Holmes, CEO of Chet Holmes International. → Read More
When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
How can marketing automation make your job easier--and your marketing better? Katie Robbert, CEO of analytics firm Trust Insights, explains. → Read More
Kicking Off Your Email Marketing Campaign
Email campaigns have lots of moving parts. Multiple messages. List segments. Automation. It's enough to make your head spin. You'll learn everything you need to confidently launch your campaign in this training course from MarketingProfs. → Read More
Half of Marketers Are Happy: Here’s How to Join the Happy Half
Happy marketers are healthy marketers. Here's a list of ideas to bring joy to your career. Happy marketers are healthy marketers. Here's a list of ideas to bring joy to your career. → Read More
Marketing Behaviors and Skills to Pay the Bills in 2019
This is a season for reflection so let's explore the new skills and marketing behaviors needed to pay the bills in the new year. → Read More
2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]
21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast by MarketingProfs! → Read More