Steven Imke
Business 2 Community
Monument, CO, United States
Contact Steven
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Steven:
How to Correctly Target Web Traffic to Drive Growth
Many naive entrepreneurs think that all web traffic is created equal. They think that marketing is just about advertising. Consequently, they fail to → Read More
How Ikigai Is Driving Personal Fulfillment and Changing Small Businesses
I have tried to get my head around “The Great Resignation” as it was called after the pandemic, to understand the real reason so many people are choosing → Read More
8 Simple Ways Entrepreneurs Think Differently Than Most People
Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the → Read More
The Complete Guide to Permission Marketing
What is permission marketing? To understand permission marketing, you must understand its opposite, interruption marketing. Permission Marketing vs → Read More
3 Proven Ways to Upsell a Customer
Once a customer agrees to make a purchase, it is not the time to relax or celebrate the victory, it is time to upsell. By employing one or more of three → Read More
How to Make Your Marketing Message Stick
How do you make your marketing message something that people will remember? You have to make it sticky. In their book, “Made to Stick, Why Some Idea → Read More
Why You Need to Focus on a Niche Market
Every week, I mentor clients wanting to start a new business. Many want to be part of a well-established industry in the hope of getting a share of the → Read More
What You Need to Know About Your Funding Options
Enjoy the following excerpt from my FREE What You Need to Know About Starting a Business course where I talk about two common small business funding → Read More
How to Improve Sales by Employing the 3 Ts
In a previous post on the five salesperson archetypes and the one that performs best, we explored the five salesperson archetypes and learned that the → Read More
Recognizing a Prospect’s DISC Profile for Better Sales Success
Selling is at the heart of every small business. Most business owners simply wing it when it comes to sales. However, having a greater understanding of → Read More
Why You Need to Conduct a Break-Even Analysis
A break-even analysis is a technique used by business owners to assess how many units and at what price they need to sell them at to make a profit. The → Read More
What You Need to Know About Business Evolution
Some time ago, I read the book Barbarians to Bureaucrats by Lawrence M. Miller that was written in the late 1980s. The book documented the life cycle of a → Read More
How to Use Your Story Brand Framework to Refine Your Homepage
Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you → Read More
How to Turn Your Story Brand Framework Into a Roadmap to Grow Your Business
Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to create a roadmap to grow → Read More
How to Develop a Story Brand Framework For Your Small Business
Most brands waste a huge amount of money on marketing. The reason is simple. Most businesses hire graphic designers to build their websites and their → Read More
The Truth About Why Draws and Distributions Are Non-Taxable
When it comes to pass-through entities such as LLCs and S-Corps, draws and distributions to owners/investors are not subject to income taxes. Here is why. → Read More
How to Choose Between Wealth and Power: Understanding the Founder’s Dilemma
Often overlooked in the excitement of starting a new business is one of the most important decisions a founder will have to face early on in their → Read More
Your Old School Management Practices Are Dooming You To Failure
When it comes to running a business, what I have noticed is that while many founders are progressive with the technical aspects of their business ideas, → Read More
Why You Need to Employ Education-Based Marketing
Education-based marketing is a marketing method that involves sharing information and educational resources with prospects while setting the purchasing → Read More
Why You Need to Be Measuring the Right Things
I was reading the news the other day and the article was talking about local crime statistics. Specifically, the piece was talking about the number of → Read More