Carl Medford
Inman News
California, United States
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Past articles by Carl:
6 Tips For Responding To Leads Faster In Real Estate
Let’s face it: Consumers want instant answers — or they’re moving on. In a market with record-low inventory and more agent competition for those listings, response time is essential, says mega team leader Carl Medford. Here are six ways to make sure you respond before your competition does. → Read More
10 solutions for helping move-up buyers
For those looking to sell their existing home and move up, this is both the best of times and the worst of times. Discuss these options with any potential move-up client to see if one of these scenarios might work for them. → Read More
How to ensure your listing finds love online
If you’re listing homes, now is the time to take a cue from dating apps — you’ve only got about 7 seconds to reel in a prospect, so you better put your best foot forward. Here’s how to maximize your listing’s potential and capture more online views. → Read More
Revealed: the crucial reasons some agents fail on teams
With the failure rate for new agents so high, teams can provide an environment more amenable to long-term success. Why, then, do so many agents on teams still fail to succeed? → Read More
5 assumptions that can harm your clients and hurt your commission
In the current fast-paced real estate market's, it's easy to assume what’s going on and act accordingly. Making assumptions might just hurt your clients. → Read More
10 credit mistakes that could cost buyers their dream home
Buyers have been known to let the excitement of buying a home cloud their judgment. Here are 10 ways you can help keep your clients on track to prevent them from blowing up their chances of owning a home. → Read More
Top 15 Things Real Estate Agents Really Want This Christmas
What do agents really want this holiday season? Consideration, honesty and a dose of reality all made it into this year’s top agent wants. → Read More
Defend Your Commission! 3 Steps For Showing Sellers Youu2019re Worth It
Here's how real estate agents can defend their commission by showcasing your value from the get-go at the listing appointment. → Read More
5 outdated seller beliefs agents should debunk
Any seller who has not sold a home in the past five years is in for a shock: Everything they thought they knew about selling a home has changed. Sellers who do not understand the new rules of engagement can easily make costly mistakes and jeopardize their chances of a sale. Here are five truths you should share with sellers. → Read More
5 Ways California Wildfires Will Change The Face Of Real Estate
As California struggles to cope with increasingly frequent and devastating wildfires, through the smoke one thing is clear: Real estate in the Golden State has been changed irrevocably. From the governor’s office down, demands for change are being voiced — and this will ultimately reshape the future of real estate across the country. → Read More
Are your sellers ready for a buyer's market?
How do you manage clients when the market suddenly develops into something they had not anticipated? Here are 10 tips for managing seller expectations. → Read More
Selling apartments? Here's what you should know
Although there is some overlap between selling strategies for apartments and houses, there are a few unique selling opportunities in marketing apartments or condos. → Read More
Zillow breaks into lead referral business
The new pilot program, which launches in Florida under Premier Broker, will give Zillow a cut of the commission as brokerages generate leads with no upfront costs → Read More
Zillow breaks into lead referral business
The new pilot program, which launches in Florida under Premier Broker, will give Zillow a cut of the commission as brokerages generate leads with no upfront costs → Read More
Amazon's Bezos pledges $2B to fight homelessness, improve preschool access
Dubbed the Bezos Day One Fund, the efforts to combat homelessness will focus on young families and its approach is modeled after the values of Seattle’s Mary’s Place emergency shelter, read the tweeted statement. → Read More
Hurricane Florence is aimed at $1T worth of real estate
As has been the case in recent catastrophic hurricane events, most recently Hurricane Harvey's 2017 landfall in Houston, most of the fear is rooted in the impact of flooding, a result of hours of prolonged downpours swelling rural and municipal bodies of water. → Read More
Realogy makes exec shifts: new Coldwell Banker COO and NRT marketing lead
Liz Gehringer, a member of Realogy’s leadership team since 2006, was named today as the new chief operating officer at Coldwell Banker Real Estate. → Read More
Don't buy these beloved architectural icons now up for sale
A spiral home that begs for costly custom-made furniture and a glassy beauty that will cost thousands to clean. They're historic architectural gems, yes, but money pits nonetheless. → Read More
Keller Williams partnership aims to create an AI ‘factory’ for its Kelle virtual assistant
The partnership with software company CognitiveScale will allow Keller Williams to speed its development of new "skills" for its agent-facing mobile assistant Kelle. → Read More
How has agent safety changed since Beverly Carter's death?
Carter's son and the founder of the Beverly Carter Foundation, Carl Carter, Jr., shares his thoughts on how the industry has improved, and how far it as yet to go when it comes to safety. → Read More