Rand Fishkin, Moz

Rand Fishkin


Seattle, WA, United States

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Past articles by Rand:


Marketing in Times of Uncertainty

Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. → Read More


Which of My Competitor's Keywords Should (& Shouldn't) I Target?

Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this week's Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals! → Read More


How to Make Money with SEO in 2019

Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune with what searchers want. Rand Fishkin outlines three steps you need to have down if your goal is to improve your bottom line with the help of SEO. → Read More


The One-Hour Guide to SEO: Link Building

In this episode of the One-Hour Guide to SEO on link building, you'll learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. → Read More


The One-Hour Guide to SEO: Technical SEO

In this part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! → Read More


The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization

In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. → Read More


The One-Hour Guide to SEO: Searcher Satisfaction

The One-Hour Guide to SEO continues as Rand covers the need-to-know details about searcher satisfaction, including what your top four priorities should be and tips on how to avoid pogo-sticking in the SERPs. → Read More


Optimizing for Searcher Intent Explained in 7 Visuals

What does it mean to target the "intent" of searchers rather than just the keyword(s) they've looked up? These seven short visuals explain the practice of intent-targeting and optimization. → Read More


The One-Hour Guide to SEO, Part 2: Keyword Research

In this edition of the One-Hour Guide to SEO, Rand covers everything you need to know about the keyword research process, from understanding its goals and the search demand curve to building your own keyword universe map. → Read More


The One-Hour Guide to SEO, Part 1: SEO Strategy

We're kicking off something special: a six-part series of ten-minute-long videos designed to teach SEO fundamentals in an hour. In Part 1, we dive into SEO strategy. → Read More

How to Kick Butt with Your Email Outreach

Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you! → Read More


YouTube SEO: Top Factors to Invest In

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. → Read More


SEO "Dinosaur" Tactics That You Should Retire

Let's admit it — many of us still practice outdated SEO tactics in the belief that they still work. In this week's Whiteboard Friday, Rand sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. → Read More


Reputation Management SEO: How to Own Your Branded Keywords in Google

A searcher's first impression happens on Google's SERPs, not your website. In this Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. → Read More


What Do SEOs Do When Google Removes Organic Search Traffic?

We rely pretty heavily on Google, but some of their moves lately have made doing SEO a lot harder. What organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unnerving trend in this week's Whiteboard Friday. → Read More


How Do You Set Smart SEO Goals for Your Team/Agency/Project?

Are your SEO goals right for your organization? They must tie into your company goals, your marketing goals, & provide specific, measurable metrics. In this Whiteboard Friday, Rand outlines how to set smart SEO goals for your team & shares examples of how different businesses can do just that. → Read More


Moz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here

Link Explorer may be in beta, but when it comes to your links, it's still a big deal. In this Whiteboard Friday, Rand transparently addresses many of the biggest complaints about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost 5 trillion URLs. → Read More


Marketing Lessons Learned from 16 Years of Building Moz

Rand's got 16 years of hands-on marketing experience under his belt, and in this Whiteboard Friday, he shares his best advice—from flywheels to product launches to knowing your audience—to help all of us learn from his own trial and error. → Read More


The Pro Marketer's Product Launch Checklist for 2018

What goes into a truly great product launch? Rand reveals his best advice in the form of an actionable checklist in this Whiteboard Friday. Make sure to check out the last item—it may be the most important one to start with! → Read More


Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns

For your clickbait and viral content efforts to bear fruit, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday. → Read More