Rand Fishkin
SparkToro
Seattle, WA, United States
Contact Rand
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rand:
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
TL;DR - From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90 → Read More
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget → Read More
3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday
We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts. → Read More
How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday
Link building is incredibly effective, but it can be intimidating and frustrating, too. In this popular Whiteboard Friday, Rand Fishkin builds out a framework you can start using today to simplify the link building process for everyone involved. → Read More
How to Create 10x Content — Best of Whiteboard Friday
Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. → Read More
Marketing in Times of Uncertainty
Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. → Read More
Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this week's Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals! → Read More
How to Make Money with SEO in 2019
Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune with what searchers want. Rand Fishkin outlines three steps you need to have down if your goal is to improve your bottom line with the help of SEO. → Read More
The One-Hour Guide to SEO: Link Building
In this episode of the One-Hour Guide to SEO on link building, you'll learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. → Read More
The One-Hour Guide to SEO: Technical SEO
In this part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! → Read More
The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization
In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. → Read More
The One-Hour Guide to SEO: Searcher Satisfaction
The One-Hour Guide to SEO continues as Rand covers the need-to-know details about searcher satisfaction, including what your top four priorities should be and tips on how to avoid pogo-sticking in the SERPs. → Read More
Optimizing for Searcher Intent Explained in 7 Visuals
What does it mean to target the "intent" of searchers rather than just the keyword(s) they've looked up? These seven short visuals explain the practice of intent-targeting and optimization. → Read More
The One-Hour Guide to SEO, Part 2: Keyword Research
In this edition of the One-Hour Guide to SEO, Rand covers everything you need to know about the keyword research process, from understanding its goals and the search demand curve to building your own keyword universe map. → Read More
The One-Hour Guide to SEO, Part 1: SEO Strategy
We're kicking off something special: a six-part series of ten-minute-long videos designed to teach SEO fundamentals in an hour. In Part 1, we dive into SEO strategy. → Read More
How to Kick Butt with Your Email Outreach
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you! → Read More
YouTube SEO: Top Factors to Invest In
If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. → Read More
SEO "Dinosaur" Tactics That You Should Retire
Let's admit it — many of us still practice outdated SEO tactics in the belief that they still work. In this week's Whiteboard Friday, Rand sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. → Read More
Reputation Management SEO: How to Own Your Branded Keywords in Google
A searcher's first impression happens on Google's SERPs, not your website. In this Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. → Read More
What Do SEOs Do When Google Removes Organic Search Traffic?
We rely pretty heavily on Google, but some of their moves lately have made doing SEO a lot harder. What organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unnerving trend in this week's Whiteboard Friday. → Read More