Serenity Gibbons
Forbes
Santa Monica, CA, United States
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Past articles by Serenity:
6 Reasons Your Employees Aren’t Reading Your Emails
To help create a work culture with more effective internal communications, here is a list of reasons your employees might not be reading or responding to your emails. → Read More
How The Metaverse Could Transform B2B Enterprise
By allowing businesses to establish a virtual presence that is cost-effective and more immersive than conventional methods, the metaverse could soon become a key player in the global economy. → Read More
Dr. Nido Qubein Discusses Identifying The Right College Graduates To Hire
It’s springtime and that means a flood of college graduates will fill the labor market. How can businesses figure out which candidates are most likely to thrive? One university president believes the secret is in finding applicants with strong life skills. → Read More
Before Taking On A Side Gig, Consider These Pros And Cons
Side gigs can be a great way to compliment your current career and build wealth faster—or they might be a stressful addition to an already stressful life. Consider your options carefully. → Read More
How To Prepare For Business Travel Again
It was already tedious to think about travel plans pre-COVID, let alone planning for business travel again when there is still so much uncertainty. Here's how to prepare for business travel again. → Read More
7 Apps That Will Define The Future Of Work
The pandemic forced us all to reimagine the way we work, and some of these changes aren’t going away. These seven apps became lockdown essentials — now they’re defining the future of work. → Read More
8 Strategies For Lowering Your Startup Costs
The earliest stages of your business’s development are going to be the hardest, financially. You’ll have significant startup expenses, minimal income, and no prior data or experience to help guide your financial decisions. → Read More
Sales Teams Are Experiencing A Burnout Epidemic—Here’s How To Prioritize Your Team’s Tasks
When your sales team is feeling stressed, it’s your responsibility to help them know which tasks and activities to prioritize. → Read More
4 Brand Strategies To Nab From The Big Dogs
Your business's early days may not feel like prime brand-building opportunities. Treat your brand as an item on your to-do-later list, though, and you could pay the price for years to come. → Read More
3 Ways To Improve Your Talent Pipeline
Use these three strategies to emerge triumphant from the talent wars. → Read More
How to Make Workplace Tech More Personal
Tech may be making us more productive, but it’s also driving us apart. → Read More
The Best Books for Women Looking to Climb the Career Ladder
Climbing the corporate ladder — particularly for women — can at times feel like you’re embarking upon uncharted territory, where you’re suddenly forced to rely on guesswork and speculation. But advancing in your career doesn’t have to be (and shouldn’t be) based on guesswork. → Read More
The Best Business Books for Women
Women in business deserve better. In these books, you'll learn the strategies, stories, and mindsets that empower women to achieve high levels of success. → Read More
Best Books for Recent Graduates
You now have your degree in hand, but class is still in session. Check out these important books to learn lessons you may have missed in school to prepare for true professional success. → Read More
5 Ways To Make Your Remote Team More Effective
Remote teams can sometimes fall victim to “out of sight, out of mind” outlooks. Here’s how you can ensure your remote teammates are just as effective as any others. → Read More
5 Ways Entrepreneurs Can Leverage Remote Teams
There will soon be more software developers outside the US than here. Hiring remotely is a necessity. → Read More
3 Ways To Increase Productivity That Won't Cause Employee Burnout
Employee productivity is important — but not at the cost of burnout. Here are a few ways to get the balance right. → Read More
Forget Fake News -- It's Fake Traffic You Need to Worry About
One dollar of every three spent advertising online is lost to ad fraud. → Read More
How Small Businesses Can Master The Art Of Selling On Amazon
More often than not, small business leaders who are upset about Amazon's growth simply don’t see their own sales opportunities inherent in that growth. → Read More
Don't Bother Tackling These 5 Business Functions Yourself
Every business involves tedious but indispensable tasks. Those are the ones it's best to outsource. → Read More