Emma Hall, Advertising Age

Emma Hall

Advertising Age

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Past articles by Emma:

WPP Prepares for Brexit By Acquiring Portguese Shop

Martin Sorrell Credit: David Paul Morris/Bloomberg Amid the specter of Brexit, WPP is strengthening its European presence with the acquisition of Portuguese creative agency Bomptempo, Anahory & Ralha. The agency is merging with Ogilvy & Mather Portugal to create BAR Ogilvy, which will be run by BAR's three founders, Jose Momtempo, Diogo Anahory and Miguel Ralha. BAR's clients include… → Read More

Thursday Wake-Up Call: Uber Ad Cuts, Rolling Stone Sold

Credit: Victor J. Blue/Bloomberg Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Uber looks set to slash its marketing budget, thanks to brand new Chief Operating Officer Barney Harford. He tells the Financial Times he will "bring a dose of financial discipline" to the unprofitable company and… → Read More

Accenture's Latest Creative Buy: Irish Agency Rothco

Anatoly Roytman Credit: Accenture Accenture's march into the creative space continues with the acquisition of full-service Irish agency, Rothco. The Dublin-based agency will become part of the Accenture Interactive network, which recently boosted its creative standing by winning the global Maserati account. Rothco is one of Ireland's best-known agencies, with clients including Britain's biggest… → Read More

City Spotlight: London

Credit: iStock The upcoming nuptials of Prince Harry to the biracial, divorced American actress Meghan Markle is an apt analogy for London: Rooted in tradition, it's anything but traditional. The city's hip bona fides were born in the swinging '60s, when a youth-driven revolution introduced miniskirts and the Rolling Stones to the world. Today the U.K. capital continues to be a vital cultural… → Read More

Accenture Interactive Wins Global Maserati Account

Maserati Ghibli S GranLusso MY18 Credit: FCA Group Fiat Chrysler has appointed Accenture Interactive as global experience agency of record for Maserati, with a brief spanning eight major markets including the U.S., Japan, and Europe. Accenture Interactive claims the move is a major step forward in its quest to take on the traditional agencies at their own game. Anatoly Roytman Credit: Accenture… → Read More

Accenture Interactive Wins Global Maserati Account

Maserati Ghibli S GranLusso MY18 Credit: FCA Group Fiat Chrysler has appointed Accenture Interactive as global experience agency of record for Maserati, with a brief spanning eight major markets including the U.S., Japan, and Europe. Accenture Interactive claims the move is a major step forward in its quest to take on the traditional agencies at their own game. Anatoly Roytman Credit: Accenture… → Read More

Samsung Puts U.K. Viewers in a Long, Slow Spin

Samsung is treating U.K. viewers to an ad showing nothing but clothes in a washing machine going around and around for three minutes and 20 seconds. The South Korean electronics giant claims it is the longest single-shot ad ever screened on U.K. television, and it's showing on Britain's second biggest commercial station, Channel 4, during Friday night prime time. There is a moment of drama –… → Read More

WPP Lowers Earnings Forecasts Again

Martin Sorrell, CEO of WPP, speaks during a Bloomberg Television interview in New York on Aug. 8, 2017. Credit: Christopher Goodney/Bloomberg Battling a slowdown in client spending, the world's largest communications group cut its 2017 growth expectations to zero Tuesday, two months after an earlier downgrade. WPP started the year predicting up to 2 percent growth in net sales, before cutting… → Read More

Mother Enters Asia in Deal With Shanghai Shop

Michael Wall Credit: Mother Mother is launching in Asia through a deal with The Secret Little Agency, a ten-year-old independent shop with offices in Shanghai and Singapore. As part of the deal, Mother Holdings will become the majority owner of TSLA's Shanghai agency, which will be renamed Mother Shanghai. Mother will also make a smaller, minority investment in TSLA's original Singapore office.… → Read More

Sadoun Trumpets Transformation at Publicis Q3 Results

Arthur Sadoun Credit: Publicis Groupe Publicis Groupe CEO Arthur Sadoun's talk of "radical transformation" to analysts Thursday did little to dilute the impact of the real news in its third-quarter report: Worse-than-expected results. The company showed year-over-year organic sales growth of 1.2 percent to $2.67 billion, as opposed to the 1.8 percent analysts had wanted to see. Sadoun noted a… → Read More

Ikea U.K. Invites Brits to Its 30th Birthday Bash

Ikea U.K. is throwing a house party to celebrate its 30th birthday, and everyone's (kind of) invited. The Swedish furniture retailer has taken over a house in London's Soho neighborhood and recreated typical living rooms from the '80s, '90s and the noughties, as well a space dedicated to the home of the future. Public tickets to the night events, which start Wednesday and go through Saturday,… → Read More

U.K. Industry Fights to Keep Borders Open Post Brexit

Credit: Advertising Association The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London's biggest airport Heathrow has the words "We're a great advert for Britain" over the images of ten senior industry figures, all of… → Read More

Ikea Picks Anomaly For Global Sustainability Work

"Come Home to Play" from Ikea UK Credit: Ikea UK/YouTube Ikea is hiring Anomaly Amsterdam after a pitch to lead a global advertising push, thought to be the first in the Swedish retailer's history. Anomaly has a three-year contract to work closely with global and regional Ikea marketers – and potentially with some local agencies – in a bid to drive a new sustainability agenda for the brand. Ikea… → Read More

Agencies, Marketers Navigate Spain Uprising

Pro-Catalan separatists wave a Catalan flag in Barcelona. Credit: Geraldine Hope Ghelli/Bloomberg Is it Brexit all over again? Probably not, but Spain is divided over Catalonia's attempt to declare independence for the affluent northeast region that includes creative capital Barcelona, where many ad agencies have offices. And some marketers based in the region are talking about moving their… → Read More

Agencies, Marketers Navigate Spain Uprising

Pro-Catalan separatists wave a Catalan flag in Barcelona. Credit: Geraldine Hope Ghelli/Bloomberg Is it Brexit all over again? Probably not, but Spain is divided over Catalonia's attempt to declare independence for the affluent northeast region that includes creative capital Barcelona, where many ad agencies have offices. And some marketers based in the region are talking about moving their… → Read More

Your Thursday Wake-Up Call: News About Airbnb, Google, Time

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital related news. What people are talking about today: Jonathan Mildenhall, Airbnb's high-profile CMO, is leaving the company on Oct. 20 to start his own consultancy called 21st Century Brand. Just weeks ago he appointed Wieden & Kennedy as Airbnb's new global agency of record, reports Ad Age's… → Read More

Your Wednesday Wake-Up Call: Masters of Marketing in Orlando

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Everyone's heading to Orlando for presentations by chief marketing officers at some of the biggest advertisers on the planet at the Association of National Advertisers' annual mega conference. Ad Age reporters round up what we'd like to learn from… → Read More

Your Tuesday Wake-Up Call: News about NRA, WPP, Fake News

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: As news continues to unfold about the Las Vegas massacre, both Google and Facebook have been caught actively promoting fake news stories on the tragedy. Forbes writes that this "underscores the ongoing failure of the internet's largest news platforms… → Read More

Your Monday Wake-Up Call: News About Newhouse and Zukerberg

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Morning news outlets are scrambling to cover the shooting last night at a Las Vegas country music festival. As of this writing, ABC News was reporting the death toll at 50 and injuries at 200. Si Newhouse passed away, marking the end of an era in… → Read More

France Cracks Down on Makeup Advertising

Lena Dunham said she'd no longer allow her images to be photoshopped after her Vogue photo shoot (above) was retouched. Credit: Vogue Marketers are fond of saying they favor authenticity in advertising, but starting next week, France's ad industry won't have any choice in the matter. A new law that starts Oct. 1 states any photos used in a commercial context must be labeled "Photographie… → Read More