Brooke B. Sellas
Mark Schaefer
New Jersey, United States
Contact Brooke
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Brooke:
Take Your Spammy Seven-Figure Business Plan And Shove It
Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop. → Read More
Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand's name is no longer just a name, it much, much more. → Read More
What Is Your Social Media Marketing Purpose? (If You Don't Know, This Will Help)
Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours. → Read More
How To Create Non-Boring Social Media Ads That Spark Action
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with… → Read More
Growing Your Agency & the Power Of “No”
See how growing your agency can start with power of saying "no" and being more selective with your marketing decisions and commitments. → Read More
5 Things You Need For An Effective Social Media Strategy
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew… → Read More
How To Survive In Business When You’re A Harmony-Seeking Idealist
According to many tests, I’m a harmony-seeking idealist. Harmony-seeking idealists are: Warm-hearted Sympathetic Introverted These three things don’t necessarily “fit” in today’s business w… → Read More
Social Media Advice: Your Top Ten Questions, Answered
I spend much of my time giving social media advice. During our free consultation, I do everything in my power to give definitive answers to every question I’m asked. No vague “it depends” stuff… → Read More
The Ultimate Guide To Outsourcing Your Social Media Marketing
Outsourcing your social media marketing is not an easy decision. No one knows your business better than you. On the other hand, you don’t have the time to manage every single notification, much les… → Read More
Email Marketing and Social Media: How To Combine Your Efforts In 2018
If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing,… → Read More
The Hidden Business Costs Of DIY Social Media Marketing
I’ll let you in on a little secret: DIY social media marketing is not productive. You may be doing a great job. But you also may be wasting time (or money!). In short, we business owners are often… → Read More
Anyone Can Create Viral Videos, Including You!
Brands and businesses alike are clamoring to create viral videos. The stats alone are enough to convince marketers and the C-Suite that video is the place to put focus in 2018. But can just anyone cr… → Read More
How To Use Social Listening To Leverage Customer Conversations
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening… → Read More
Factoring Your (Or Your Brand’s) Social Currency
Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets that come from your social presence. That’s social currency. How do you factor your so… → Read More
How to Measure the Quality of Your Social Media Engagements
Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engage… → Read More
Business Growth Lies Between Company Culture & Ruthless Efficiency
Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. A… → Read More
What Are Instagram Engagement Pods (And Do They Work)?
I keep hearing about Instagram Engagement Pods. “Are they worth it?” “Do you know of one I can join?” “These pods are my only source of engagement!” I’m here to unleash some #RealTalk o… → Read More
Social Media Sales Outreach Closing In On Email Marketing
You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences need… → Read More
Entrepreneurism: The Harmful Effects of the Pursuit of Perfectionism
Perfectionism is a blessing and a curse if you ask me. A perfectionist, by definition, is someone who refuses to accept less-than-perfect results. We hold everyone to our own, much-higher-than-status… → Read More
5 Instagram Hacks Big Brands Are Using To Grab Users’ Attention
Looking for Instagram hacks? Look no further than the big boys on the block. It’s always smart to keep an eye on your competitors and even smarter to watch big brands innovate … and then emulate.… → Read More