Ian Naylor
Business 2 Community
United Kingdom
Contact Ian
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Ian:
Are Progressive Web Apps the Future of Mobile?
A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format. When the first websites emerged in the 90s, the idea of apps didn’t exist. But the rise of smartphones caused apps to become commonplace. In many ways, the app is to… → Read More
Building Your Own App: Two Main Routes
Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide, and Google has adapted their search to pr… → Read More
How To Use Your Dead Competitor Domains To Build Quality Links
The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that → Read More
What You Need to Know About The GDPR: How It May Affect Your Business
The GDPR is a giant leap forward for online rights. Not only is it about keeping individual data safe and secure, but it’s about firms → Read More
Challenge: How To Retain Your App Users
There's no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is → Read More
Quit Sucking Up Mobile Users’ Storage. Embrace Progressive Web Apps
Progressive web apps provide a viable alternative to traditional apps and web pages with numerous benefits to both users and businesses. → Read More
Should You Consider a Progressive Web App for your Next Project?
For any business in today’s marketplace, ensuring you have a solid digital presence is a must in order to compete with the competition and put your company in front of the eyes of potential custome… → Read More
Grow Your Business with Progressive Web Apps [Infographic]
Progressive Web Apps (PWAs) may seem like a brand new concept, but they have been around for a while – and made a huge impression from the start. Let’s see how they can benefit your business and help to boost your bottom line. Progressive Web Apps are essentially a way to bridge the gap betweenMore → Read More
A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage
It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses. While the internet has successfully made the world a lot smaller, it’s also broug… → Read More
SEO Benefits Of The Progressive Web App
The app developing world are faced with a problem when it comes to app visibility in the marketplace. Luckily, Progressive Web Applications have come to → Read More
Getting Your Business Ready for the Future of Mobile
The only problem with future-proofing your business is that what was future-proofing two years ago, is now old hat. And now, there’s something else that’s looming on the horizon that you better g… → Read More
How To Become A Featured Snippet
First introduced in late 2014, featured snippets are usually shown in response to a question based query, and they display content that answers the questio → Read More
3 Mobile Marketing Campaigns You Could Learn Something from
The app store is now flooded with branded apps that few people use. This overcrowding of overt promotions has lead industry leaders to claim that branded apps are dead. There is even a Tumblr out the… → Read More
Why Small Businesses Should be 100% Mobile-Focused in 2017
Get with the times or risk losing your business. Mobile first is the future and there is no denying it. Guest post by AppInsitute. → Read More
The Science Behind Apps Going Viral
Going viral has become the holy grail for online businesses, particularly those that produce apps. International phenomena like Pokémon Go and Candy Crush represent the ultimate success for brands t… → Read More
7 Nifty Ways to Promote Your App Using Social Media
A great app needs great promotion to get downloaded and used. Here are 7 ways to use social media to get the exposure your app needs to succeed. → Read More
The 5 best beta-testing tools for your app
Beta testing is one of the most important parts of the app development process. Here are tools that just might help you out → Read More
5 Simple Ways To Boost Employee Morale
And things to watch out for when you try them… In this age of unlimited vacation policies, flexible hours and remote working, making sure that your employees are happy is an increasingly big ta… → Read More
5 web analytics tools every business needs
For deep insights into how users interact with your website or app, look no further than these affordable tools → Read More
6 Social Media Mistakes That Cost Businesses Dearly
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid? → Read More