Amanda Milligan, Moz

Amanda Milligan


Washington, DC, United States

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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

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  • Unknown
  • Moz
  • TechCrunch
  • Content Marketing Institute
  • The Next Web
  • SEMrush

Past articles by Amanda:


How to Make Newsworthy Content

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to see Amanda's full presentation — A Live Guide to Finding & Filling the Gaps in Your Link Strategy — along with our other incredible speakers! Click on the whiteboard image… → Read More


How to Use Surveys to Tap into Trending Conversations (and Build Links)

Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of… → Read More

3 strategies for elevating brand authority in 2021 –

Providing real value through content is an excellent way to build authority in the short and long term. The key is figuring out the best route for your investment. → Read More


The Anatomy of the Perfect Pitch Email

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of… → Read More

4 Questions to Help Vet Your Content Ideas

You’re more likely to reach your content’s goals if you first vet the idea. Use this checklist to decide what’s worth pursuing – Content Marketing Institute → Read More

‘Tangential’ content is the link building tactic your brand is missing out on

Tangential content is content that is related to a brand’s industry but is not related to its core branding. Despite that, it can deliver amazing results. → Read More


How to Come Up With Tangential Content Ideas — Whiteboard Friday

In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.  → Read More

6 reasons why reporters aren’t interested in your content marketing –

If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching. → Read More

How to use emotion to make your brand’s content more compelling

People remember what makes them feel. Content is no different. If you want something to resonate with audiences, you need to tap into what emotions you’re addressing. If you don’t have a handle on this, you won’t execute the content as well as you could have, and you may not engage as many people as […] → Read More


6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, Amanda goes through her tips on how it can be done. → Read More


3 Digital PR Tenets for Excellent Outreach

How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies. → Read More

2 strategies for creating top-of-funnel marketing content –

Utilizing content marketing and digital PR can make huge strides in getting your brand name out there. → Read More

The content gold mine your brand needs to leverage: Long-term trending topics

Just because something’s trending doesn’t mean it’ll only be around for days. Some last for long enough to be worthy of a place in your content calendar. → Read More


How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

It’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive. Amanda explains how you can earn this type of coverage and its corresponding benefits for your brand. → Read More

Earn the best backlinks with high-quality content and digital PR –

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor We throw away 80% of our content ideas, and you should too A lot […] → Read More

How to come up the perfect content idea

You might already be skeptical. I don’t blame you. Because even when it comes to the word “perfect,” it’s subjective based on the results you’re looking for. But in this guide, I’ll start with the elements that every single content idea should have in order to greatly increase its chances of success. You can use […] → Read More

How to use ‘controversial’ content to drive high-quality backlinks

The key to using controversial topics is for brands to remain neutral while still contributing value to an ongoing conversation. → Read More


The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect. → Read More


How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-tos not only lend themselves to the thrill of learning new information online, they also serve as a tool of empowerment. If people continue to desire this type of content, how can you make sure you’re incorporating it into your content plans accordingly? → Read More

We throw away 80% of our content ideas, and you should too –

Plenty of ideas have merit, but when it comes to which ones you move forward with, make sure you’re investing time and budget into the ideas with the highest probability of value and success. → Read More