Allison McGuire
RetailWire.com
Long Beach, CA, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Allison:
When the going gets tough, the tough get transparent – RetailWire
Source: Rothy's The sustainable shoe e-tailer, Rothy’s, recently started a marketing campaign to launch a new shoe design. Rothy’s sent out a teaser email and a vague Instagram post that had customers buzzing and pledging their readiness to make their next shoe purchase. On the day of the big launch, however, Rothy’s sent out an “Ouch” email sharing they had made the tough decision to cancel the… → Read More
Merchants seek the right balance between classics and fad items – RetailWire
While new hot products come and go, classics never go out of style. For retailers, this means that maximizing revenue is a balancing act: it’s important to appeal to customers who are looking for the latest fads while knowing to keep reliable standbys in stock. How effectively do most retailers bala → Read More
How Independent E-Tailers Can Compete with Amazon
As a small, independent retailer, you have several unique opportunities to compete effectively with Amazon and outshine the online behemoth. → Read More
How to Build Local Brand Awareness
Introduce your business to the community and make a positive first impression with these tips for building brand awareness. → Read More
Brands take recycling and their businesses to the next level – RetailWire
Going green can be beneficial for businesses and cost-effective for their customers. Retailers and consumer brands can draw inspiration from companies that have developed innovative recycling programs. Have eco-friendly practices become an operational as well as public relations imperative for retai → Read More
Generating Buzz for Your Business on Instagram
Use the seasons to your advantage with your Instagram account. These five tips will help you generate customer buzz and boost sales. → Read More
How to Save Money by Going Green on Packaging
By opting for eco-friendly processes and materials, you can reduce your carbon footprint, minimize overhead costs and make a lasting positive impression. → Read More
How Great Packaging Changes the Game for E-commerce
Savvy retailers are beginning to recognize the power of packaging. Retailers should optimize for convenience, sustainability and cost-effectiveness. → Read More