Sangram Vajre, Business 2 Community

Sangram Vajre

Business 2 Community

Atlanta, GA, United States

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Recent:
  • Unknown
Past:
  • Business 2 Community
  • CustomerThink
  • CMSWire.com
  • Entrepreneur
  • TechnologyAdvice
  • Ann Handley

Past articles by Sangram:

Knowing Who Owns Strategy: How To Align Your Business [Podcast]

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the → Read More

The Modern Leader: Strategies to Maintain High-Level Employees [Podcast]

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The → Read More

LinkedIn Conversation Ads: Tips to Integrate Into Your ABM Strategy [Podcast]

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, → Read More

How to Project for the Future By Discussing Quarterly Successes & Failures [Podcast]

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable → Read More

Agile Marketing: It’s More Than Just a Buzzword [Podcast]

If you’re looking to adopt agile, before you go out and start learning software development like Scrum, you need to get aligned around the desired outcome → Read More

How To Pick Better Customers Without Leads [Podcast]

A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.” But what if those leads are mostly not → Read More

How to Create an Always-On Experience For Your Customers [Podcast]

Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The → Read More

Chess Over Checkers: Acknowledging & Leveraging Generational Diversity [Podcast]

We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old is going to have vastly different priorities → Read More

A Guide to ABM: 10 Lessons to Live By [Podcast]

Whether you’re a new company or an established one, today’s speaker has a question for you: Are you using ABM yet? Adopting ABM is one of the fastest ways → Read More

Keeping an Edge in the Market With Competitive Enablement [Podcast]

Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is a → Read More

Guide to Second Chances in the Workforce [Podcast]

We’ve all been given a second chance at some point in our lives. But, workplaces aren’t always so forgiving. Televerde is looking to change that — → Read More

A Conversational Guide to Category Building [Podcast]

In this open forum conversation, we break down the myth around category building — where most people get confused and how to better define the experience → Read More

You Don’t Have a Marketing Problem, You Have a Go-To-Market Problem [Podcast]

Most companies just don’t get it. The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing → Read More

Uncovering the Dark Funnel for Marketing Gain [Podcast]

The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Without a firm understanding of how to → Read More

Launching ABM for SMB: Questions & Answers [Podcast]

In this special Q & A episode, we are talking all about ABM and how to launch it for SMB. We speak with Jessica Fernandez – Manager, Growth Marketing → Read More

Making the Sale With the Science of Scale [Podcast]

Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or → Read More

How to Up Your Interviewing Game in Marketing [Podcast]

We all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about → Read More

The Reciprocity Ring: How to Expand Your Network With Generosity [Podcast]

In business, it might feel like the only way to get ahead is to keep your nose to the grindstone and focus on yourself. Despite the generally held belief, → Read More

Prospecting Emails: Strategies to Stay Relevant [Podcast]

You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash? → Read More

Flipping the Narrative on Procurement Management [Podcast]

Avoid procurement at all costs — this has been the sentiment among sales and marketing teams as they try to show value and secure advocates. However, → Read More