Max Rettig
SportTechie
United States
Contact Max
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Past articles by Max:
GOLF Magazine Connects Players to Top Swing Coaches
GOLF Magazine has launched an instruction platform that connects aspiring players with coaches, helping them find ways to tune their swings. → Read More
Esports Face Uncertain Olympic Future Due to In-Game Violence
The proliferation and popularity of first-person shooter titles could bar esports from being included at future Olympic or Paralympic Games. → Read More
Casinos Can Now Advertise With NFL Teams, but With a Catch
The NFL relaxed a rule prohibiting teams from selling ads to casinos with sportsbooks, leading to potential sponsorships and naming rights. → Read More
Man City Re-Signs UBTECH Robots as Part of Matchday Experience
A renewed partnership with UBTECH Robotics means robots will be a part of the fan experience at Man City's Etihad Stadium this season. → Read More
Twitter, Adidas to Stream Series of Top High School Football Matchups
Twitter and Adidas will live stream high school football games each week of the season featuring the nation's best programs. → Read More
SpokeHub Spurs Social Engagement Between Fans With STATS Insights
Soccer fans like to brag when their national team wins a big match. Many will be turning to Twitter, Facebook, Instagram, and SnapChat during the World Cup to do just that. But startup SpokeHub is hoping that a new content partnership will spur fans to have those conversations on its social platform instead. → Read More
Supponor Replaces Ads Using Augmented Reality at World Cup Warm-Up
An England-Costa Rica World Cup warmup match on Jun. 7 saw a first-ever approach to advertising. The English Football Association worked with Supponor to replace LED ads in the broadcast feeds using augmented reality. → Read More
Peloton Opens Treadmill Production Studio in NYC
Peloton, the fitness company best known for its interactive and interconnected spinning bikes, is launching a treadmill, called Tread. Last week, Peloton also announced that it is opening a dedicated production studio with full-service classes in New York City. → Read More
Reely Joins Sportradar's Acceleradar Program To Advance AI In Sports
Reely has joined Sportradar's Acceleradar program, giving the highlight automation company access to large amounts of data that could help it expand its business throughout the sports landscape. → Read More
76ers NBA 2K Team Hires Executive Staff Before Inaugural Draft
The NBA's Sixers have hired a general manager and assistant GM to lead the team's esports squad ahead of the inaugural NBA 2K esports draft. → Read More
Cycling Agency Will Dismantle Bikes To Detect 'Techno Doping'
Expect to see mobile x-rays and some spare bicycle parts at this summer's Tour de France, where the UCI will be using various technologies—and agents' bare hands—to detect mechanical doping. → Read More
Researchers Develop Portable Brain-Imaging Tech To Improve Concussion Diagnosis
Researchers at the University of Calgary have developed a device that uses light to image the brain for signs of a concussion. The LED-outfitted skull cap is awaiting clinical trial at the Alberta Children's Hospital. → Read More
Acer Introduces A New Kind Of Wearable For Religious Practice
Acer developed a unique wearable designed with religion in mind. Its success could portend well for athletes who want a more tangible link between their faith and their career on the field. → Read More
BT Sport Joins Direct-To-Mobile Broadcasting Trend With Champions League Game
BT Sport is testing direct-to-mobile broadcasting of the Champions League, joining the trend in traditional broadcast companies meeting their consumers where they are—on the go. → Read More
Sydney Sixers Bring VR, AR Initiatives To Australian Cricket
The Sydney Sixers are bringing cricket into the next dimension with a series of virtual and augmented reality activations developed by Catalyst VR. → Read More
This Stadium In China Is Built Exclusively For Esports
Zhongxian E-Sports Stadium, a new venue in Chongqing, China, is dedicated to esports, providing a place for gamers and fans alike to gather. → Read More
Real Madrid Launches 360-Degree Virtual Reality Channel For TV, Mobile
With The Dream VR, Real Madrid will have a dedicated channel within Dream's app on a variety of platforms, including Apple TV, Oculus Rift and Samsung Smart TV. → Read More
EyeGuide Promises Portable, Quick Eye Movement Tests For Impairment
EyeGuide created Focus, an eye movement test that can determine — in 10 seconds — if an athlete is showing symptoms of neurological impairment. → Read More
Intel Launched Live Drone Light Show During Olympics Closing Ceremony
After encountering issues with a performance scheduled for the Opening Ceremony, Intel's Shooting Star drone squad took to the skies for a live light show featuring Soohorang during Sunday night's closing event. → Read More
Blue Light-Blocking Glasses Help Canadian Olympic Skiers Sleep Better
An engineering student at the University of Toronto developed glasses that block blue light and outfitted Canadian freestyle skiers with the technology to help them avoid jet lag and perform optimally on the slopes in Pyeongchang. → Read More