Cyrus Shepard, Moz

Cyrus Shepard

Moz

Seattle, WA, United States

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Recent:
  • Unknown
Past:
  • Moz

Past articles by Cyrus:

Moz

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we… → Read More

Moz

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. → Read More

Moz

How to Create 10x SEO Reports

New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. → Read More

Moz

Intro to SEO Competitive Analysis 101

In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition. → Read More

Moz

New SEO Experiments: A/B Split Testing Google's UGC Attribute

We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next. → Read More

Moz

Quick, Free SEO Metrics with a New Domain Analysis Tool

If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. → Read More

Moz

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. → Read More

Moz

All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links

In this post, we'll walk you through 20 principles of link valuation that have been observed and tested by SEOs. → Read More

Moz

7 SEO Title Tag Hacks for Increased Rankings + Traffic

Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings. → Read More

Moz

10 Basic SEO Tips to Index + Rank New Content Faster

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let the Cyrus Shepard show you exactly how in this week's Whiteboard Friday. → Read More

Moz

What Links to Target with Google's Disavow Tool

Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. → Read More

Moz

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. → Read More

Moz

How to Use Domain Authority for SEO

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success. → Read More

Moz

How to Use Domain Authority for SEO

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success. → Read More

Moz

7 ‹Title Tag› Hacks for Increased Rankings + Traffic

Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings. → Read More

Moz

301 Redirects Rules Change: What You Need to Know for SEO

Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO. → Read More

Moz

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article. → Read More

Moz

My Single Best SEO Tip for Improved Web Traffic

"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic. → Read More

Moz

Google's Sitelinks Search Box: What You Need to Know

Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found... → Read More

Moz

7 Illustrations of How Topical Links Impact SEO, in Theory and Practice

Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including topical relevance. In this post, we examine how this may… → Read More