Cyrus Shepard, Moz

Cyrus Shepard

Moz

Seattle, WA, United States

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Recent articles by Cyrus:

Moz

Core Web Vitals: The Next Official Google Ranking Factor

There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. → Read More

Moz

Is Google E-A-T Actually a Ranking Factor?

Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E-A-T is a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. → Read More

Moz

Winning SEO with Keyword Research

Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Plus, sign up for his free webinar on May 21, 'Build a Winning Keyword Strategy: Start-to-Finish'! → Read More

Moz

Announcing: The Keyword Research Master Guide [New for 2020]

Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywor... → Read More

Moz

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic. → Read More

Moz

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we… → Read More

Moz

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. → Read More

Moz

How to Create 10x SEO Reports

New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. → Read More

Moz

Intro to SEO Competitive Analysis 101

In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition. → Read More

Moz

New SEO Experiments: A/B Split Testing Google's UGC Attribute

We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next. → Read More

Moz

Quick, Free SEO Metrics with a New Domain Analysis Tool

If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. → Read More

Moz

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. → Read More

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All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links

In this post, we'll walk you through 20 principles of link valuation that have been observed and tested by SEOs. → Read More

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7 SEO Title Tag Hacks for Increased Rankings + Traffic

Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings. → Read More

Moz

10 Basic SEO Tips to Index + Rank New Content Faster

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let the Cyrus Shepard show you exactly how in this week's Whiteboard Friday. → Read More

Moz

What Links to Target with Google's Disavow Tool

Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. → Read More

Moz

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. → Read More

Moz

How to Use Domain Authority for SEO

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success. → Read More

Moz

How to Use Domain Authority for SEO

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success. → Read More

Moz

7 ‹Title Tag› Hacks for Increased Rankings + Traffic

Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings. → Read More