Cyrus Shepard
Moz
Seattle, WA, United States
Contact Cyrus
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Cyrus:
How to Use STAT to Find SEO Opportunities at Scale
You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today's Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. Click on the whiteboard image above to open a larger version in a new tab!Video Transcription Hi, everybody. Welcome. My name is Cyrus. Today… → Read More
The New Moz SEO Q&A: 100K URL Migration Case Study
Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it. → Read More
The 100% Free Tech SEO ( Beyond) Site Audit Checklist
User experience is everything. Learn the tools and tactics you'll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free checklist from Moz. → Read More
Does Fixing Old Broken Links Still Matter to SEO?
Fixing broken links has long stood as an SEO best practice. But if you've run into situations where you've fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through… → Read More
Review Topic Clusters as Local Business Content Strategy
Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters. → Read More
3 Vital Click-Based Signals for SEO: First, Long, & Last
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal. → Read More
New & Improved: Announcing The Beginner's Guide To Link Building
Moz first published the Beginner's Guide to Link Building in 2014. While much has changed in link building since then, a lot has stayed the same. If you're new to link building, or simply want to improve your success rate and/or processes, we encourage you to give this new and updated guide a read. → Read More
7 Dead Simple Ways to Reduce Bounce Rate
Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. → Read More
21 Smart Google SEO Tips for 2021
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. → Read More
Behind the SEO: Launching Our New Guide — How to Rank
We decided to update the content in our seven-year-old guide “How to Rank: 25 Step Master SEO Blueprint”. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. → Read More
5 SEO Tactics to Maximize Internal Links — Whiteboard Friday
Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. → Read More
10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in... → Read More
Title Tags SEO: When to Include Your Brand and/or Boilerplate
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically? → Read More
Core Web Vitals: The Next Official Google Ranking Factor
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. → Read More
Is Google E-A-T Actually a Ranking Factor?
Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E-A-T is a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. → Read More
Winning SEO with Keyword Research
Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Plus, sign up for his free webinar on May 21, 'Build a Winning Keyword Strategy: Start-to-Finish'! → Read More
Announcing: The Keyword Research Master Guide [New for 2020]
Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywor... → Read More
Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]
Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic. → Read More
Are H1 Tags Necessary for Ranking? [SEO Experiment]
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we… → Read More
7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. → Read More