Jack Neff
Advertising Age
Escondido, CA, United States
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Past articles by Jack:
Nielsen replaces CEO amid measurement turbulence
Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. → Read More
Nielsen rival iSpot buys 605 as it bets on measurement outcomes driving TV currency
ISpot has been strong with marketers and audience measurement while 605 has history with networks and outcomes deals. → Read More
How Claritas aims to bring Google and Meta AI marketing capabilities to other forms of media
Deal unites top podcast measurement players and adds ArtsAI tech to customize creative and media. → Read More
Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. → Read More
Nielsen and TV networks clash again over Amazon data as MRC debates adoption
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. → Read More
Sam's Club names Havas' Arnold, Horizon as new agencies
Shops displace WPP's VMLY&R and Haworth following review, despite record results for the Walmart sibling. → Read More
Super Bowl ratings error—Fox issues new data following Nielsen miscount
Super Bowl LVII becomes the most-watched one, after previously ranking third. → Read More
Nielsen upends TV upfront plans by bringing back panel-only data
Behind Nielsen's move to offer two alternatives amid network pushback and restoration of accreditation for legacy currency. → Read More
Media companies pressed to open up walled gardens in new global charter for advertisers
WFA global playbook calls out media “self-preferencng” amid Google litigation but sees broader issues. → Read More
Sam's Club's retail media network names tech and agency partners
Walmart sibling starts with group of five, including CommerceIQ, Pacvue, Skai, Flywheel and Stackline. → Read More
From Paramount+ to Procter & Gamble, advertisers turn to Framestore for Hollywood special effects
The London-based company brought the "Star Trek" Enterprise, Buddy the Elf, Doctor Strange’s Cloak of Levitation and Poseidon to life for advertisers. → Read More
How Procter & Gamble's media strategies—including in-housing—are paying off
Spending returns to growth as P&G executives point to results, particularly in U.S., as signs their reach, frequency and media in-housing plans are working. → Read More
Publicis Groupe's Epsilon and Samba TV reach ad targeting deal
The deal will let Epsilon clients access Samba TV’s data to build, model and buy against custom behavioral TV audiences, including on Facebook, Spotify and Twitter, plus TV and gaming platforms covered by data. → Read More
Disney, Kroger and PepsiCo test using retail data for connected TV ads
Beta test of CPG audience targeting on Hulu is Disney's first with retail media network. → Read More
Nielsen's Media Rating Council TV accreditation restored after 19-month suspension
Measurement giant gets seal of approval for panel-based ratings but just starting process for big data version to be used for next year's upfronts. → Read More
Former Procter & Gamble CEO Ed Artzt, famous for 1994 digital wake-up call, dies at 92
Artzt was disappointed agencies didn't heed his call, which predicted much of the future of U.S. media. → Read More
Dove uses social video to back bill regulating toxic social media
Dove’s tearjerker video titled “The Cost of Beauty” from Ogilvy recounts story of girl led to eating disorders by influencer conent. → Read More
Marketing's image problem worsens—many wouldn't recommend working in their own departments
Net Promoter Scores are negative among 1,100 marketers surveyed anonymously, MMA reports; researchers blame murky role definitions and organizational friction. → Read More
Claritin battles botanical sexism in pollen reduction campaign
The U.S. has over-planted male trees for decades, a campaign from Energy BBDO explains, spawning excess pollen and allergies. → Read More
Walmart data to be used to personalize connected TV ads
Spark Foundry and Campbell Soup Co. among early users of capability through Innovid. → Read More