Steve Rayson, Ann Handley

Steve Rayson

Ann Handley

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Recent:
  • Unknown
Past:
  • Ann Handley
  • Business 2 Community
  • Social Media Today

Past articles by Steve:

In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

What's the secret to headlines that readers click on in droves? After analyzing 100 million article headlines on Facebook, we found that the most engaging are based on these 6 core principles. → Read More

Facebook Interactions: Why Shares, Likes and Comments All Count

If you have a Facebook Share or a Like button on your site, as we do on this page, you will see a number alongside it which is “the sum of: The number of likes of your URL The number of shares of y… → Read More

How To Find Influencers To Amplify Your Content Marketing

I am sure there are times when Spiderman wishes he could fly. Superheros all have different powers and circumstances determine who is best able to help you. It is the same with influencers. What make… → Read More

How 5 Companies Are Engaging Their Tribes With Quizzes

A motivated, connected tribe is incredibly powerful. This is why customer advocates are more important than influencers. There is a passion and emotional commitment from advocates that drives action… → Read More

The Perfect ‘How To’ Post – What We Learnt From 1.6m Articles

In the last 2 years at BuzzSumo we have crawled and analyzed over 1.6m ‘how to’ posts. The top posts were shared many hundreds of thousands of times. The posts ranged from ‘how to hide your hou… → Read More

SMToolbox: Increase Your Social Engagement with Agorapulse

How engaged are you on social networks? Tracking mentions on social is one thing. Keeping on top of social conversations and engaging in them, being.. well..social, is quite another. Luckily the latest features from Agorapulse are here to help you. → Read More

Predict the Future: 4 ways to Become a Content Marketing PreCog

In the film “Minority Report” a character called Agatha has knowledge of what is about to happen enabling the PreCrime department to take preventative action before crimes are committed. Agatha i… → Read More

SMToolbox: How to Monitor Global Social Conversations with Synthesio

What were people saying about your brand on social networks in China this week? What product discussions were taking place on forums in Germany and Brazil? How would you know? Synthesio.   → Read More

How to Improve Your Engagement on Google Plus [INFOGRAPHIC]

The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus. Build a circle of your top 100 brand evangelists and supporters: if you do nothing else take this advice. → Read More

Free Tools to Track the Secrets of Social Shares

One of the key features of the modern semantic web is the social sharing of content, which takes various forms such as likes, plus ones, shares, social bookmarking and commenting. This article reviews the best free tools for tracking social shares, influencers and networks, including shares on Twitter, Google+ and LinkedIn. → Read More