Katz Kiely, CMO.com

Katz Kiely

CMO.com

United Kingdom

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Recent:
  • Unknown
Past:
  • CMO.com

Past articles by Katz:

The Road To Organisational Fitness

Transforming a business from a collection of disconnected units to an efficient global enterprise is a big challenge. A supportive culture and an engaged workforce are crucial. → Read More

Have Fun At Work. Are You Serious?

By 2020, 75% of the working population will be millennial. And millennials expect a fun and social work environment. Play is your key to commercial success. → Read More

The New Corporate Superheroes: Change Agents To The Rescue

You have located the influencers within your organisation. The next step is to invite them to multi-disciplinary design workshops to co-create stakeholder alignment. Listen and learn from them. → Read More

Recruit Change Agents And Save $11 Trillion

There are people within your organisation who are passionate about making things better. Their passion is contagious. Find them, nurture them, harness their energy, and win together. → Read More

Flexible Thinking For Marketing Fitness

In a world where customers, talent, and technology are constantly changing, how can marketing agility keep you ahead of the competition and keep projects relevant? → Read More

Forging The Future Through Failure

Companies should encourage employees to experiment without the fear of admonishment. After all, it took Dyson 5,126 failed attempts to create its prized Dual Cyclone vacuum cleaner. → Read More

Data Revolution Is Unleashing The Era Of The Quantified Enterprise

Driving organisational change is notoriously difficult but, for the first time in history, we have access to knowledge and tools that can soothe that pain. → Read More

Think Of Your Business As An Animal, Not A Machine

Viewing your organisation as an organism can help understand why new enterprise technologies are seen as foreign bodies and rejected. → Read More

Customer Centricity Begins At Home

Change is the most difficult sell of all. Marketers need to use the full force of their marketing prowess to support employees along the rocky road to a successful future. → Read More

Your Employees Are Scared Of New Technology; They Think It’s A Predator

Becoming a networked enterprise involves changes to traditional mindsets, attitudes and behaviours. Embedding new ways of working is notoriously hard. But why? → Read More

The Brand Promise Should Put People First

In the modern day of countless choices, customers’ loyalty is not a given anymore—it has to be earned. Start this process by engaging your employees. → Read More

The Brand Promise Should Put People First

Transformation is imperative in a world where change is the new normal, but how can your brand be your most important tool for success? In the good old days, as long as brands continued to deliver the same products at the right price, they could expect continued customer loyalty. But things have changed and we now have so much choice. New competitors dart in from the most unexpected places,… → Read More

Human Resource? Oh, You Mean People!

Making sure people are engaged at work is a massive business opportunity, and is one that is too big to be left solely in the hands of HR. Organisations with high levels of employee engagement are almost twice as successful as those with low engagement. Yet most companies pay lip service to the fact that their people are their most valuable asset. Engaged employees are more attentive and… → Read More

The Talent War

Cut through, timely, customer-centric comms makes your brand stand out from the madding crowd. The most successful integrated campaigns are conceived, generated and powered by committed, flexible teams of creative and collaborative talent: digital communicators that are comfortable with immediacy, who can analyse data to understand customer behaviours, who are willing, and able, to take… → Read More

Data Revolution Is Unleashing The Era Of The Quantified Enterprise

In a world in constant beta, where change is the new normal and where the connected customer is more powerful than ever, organisations are left with no choice but to transform. But driving change is notoriously difficult and the stress of constant (and often unsuccessful) change initiatives can fray the very fabric that holds an organisation together. The good news is that, for the first time in… → Read More

Crossing The Chasm Of Change

In a world where constant change is the new normal, and where disruption can come from the most unexpected places, the most valuable, profitable and resilient companies have managed to cross the chasm of change to new agile operating structures where empowered, autonomous, connected teams share knowledge and work collaboratively. While the CXO may understand the need to nurture more… → Read More

Crossing The Chasm Of Change

A successful change communication strategy helps everyone understand the benefits of the change: for the organisation, their team and themselves as individuals. → Read More

Start A Clamour On Yammer

We live in a world where the walls between silos, regions, even inside and out are dissolving. As a result, 21st century companies need to build collaboration and conversation into their DNA. But changing organisational behaviours is hard; can we harness the power of the very technologies that are dissolving traditional boundaries to support employees through the pain of change? The boundaries… → Read More

Understanding The Science Of Storytelling Can Smooth The Path To Change

Most companies know they have to adapt to survive in a rapidly changing world. So they hire expensive consultants who design new operating systems, suggest enterprise technologies, propose an endless round of change initiatives to increase productivity and efficiency. But over 70% of these change initiatives fail to hit their targets. The way change is communicated to an organisation is crucial.… → Read More