Sarah Mahoney
MediaPost
Topsham, ME, United States
Contact Sarah
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Past articles by Sarah:
Under Armour Brings Back 'Protect This House' 03/15/2023
The athletic brand reinvents the 20-year-old campaign in time for March Madness, injecting basketball adrenaline into the throwback anthem. → Read More
Black Tux Adds Wedding Bands To Product Mix 03/13/2023
Fashion rental firm already helps men figure out what to wear to weddings. Acquiring Marke, it's hoping for a grip on the $71 billion wedding ring market, too. → Read More
Burn 'Em? Give 'Em Away? Adidas' Billion Dollar Dilemma 03/10/2023
As Adidas' wrestles with its post-Yeezy dilemma, its new leader promises double-digit growth and new zip for its flailing lifestyle division. → Read More
Degree Celebrates Walk-On Wonders 03/09/2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence in everybody -- especially athletes who make team any way they can. → Read More
Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury 03/08/2023
A new ad campaign and scalable live events are boosting Gen Z engagement. → Read More
Carhartt Tempts Gen Z With Dream Job: National Parks 03/08/2023
While most people associate the workwear brand with hardhats and hammers, the new "Outdoor Office" campaign hinges on Gen Z's desire to think like a park ranger. → Read More
CeraVe Aims to Break Through Social Media's Skincare Jungle 03/08/2023
With a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can get attention with its own blend of skin-fluencers, dermatologists and senior citizens. → Read More
Victoria's Secret: Rethinking Pink, Inclusive Marketing And The Fashion Show Comeback 03/07/2023
The mall retailer, still No. 1 in the intimates biz, is fortifying its reinvention and defending its share with diverse marketing approaches and a shakeup in apparel. → Read More
Chris Rock Takes Brand-Bashing Rampage To Netflix 03/06/2023
Lululemon, Subaru and Brand Oprah all got slapped by the perpetually irritated Rock in Netflix's first-ever live entertainment special. → Read More
Best Buy, Walmart Extend Reach Into Healthcare 03/06/2023
Best Buy says its Current Health division keeps expanding, adding Advocate Health to its network. And Walmart is nearly doubling its Walmart Health centers. → Read More
Pulled-Back Spending Dims Outlook For Kohl's, Macy's, Nordstrom 03/06/2023
This week's earnings prove that most shoppers worry about money, no matter their income level. → Read More
Rihanna Returns To Red-Hot Puma 03/03/2023
While it's too early to say if the beloved Creeper will make a comeback, Fenty fans are fired up about the new collaboration. → Read More
Dogs Get Married For Old Navy's Spring Style 03/03/2023
When the internet asked Old Navy what to wear to a dog weddings, it piled on its breeziest spring styles. → Read More
Hertz Dresses Up With Tom Brady, Heads To The Speedway 03/01/2023
The rental-car company is heading to the legendry Le Mans 24 Hours, with the retired NFL GOAT as a sponsor. → Read More
Can New Ads Cure Tinder's Troubles? 03/01/2023
With its first-ever global brand campaign, Tinder wants its groove back. That means less focus on hook-ups and more on meaningful connections. → Read More
Why Wisp's OOH SXSW Creative Is Out-Of-The-Box, Too 02/28/2023
The brand is breaking new creative advocating for women's sexual autonomy in the heart of Texas -- the most abortion-hostile state in the country. → Read More
Target And Sephora Sharpen Their 'Trading Down' Game 02/28/2023
New research from Gartner shows the relentless rise in consumer prices has led 50% of consumers to trade down to private-label brands. → Read More
Orangetheory Fitness Debuts 'The Science Behind It' 02/27/2023
The fast-growing exercise brand's new campaign explains how its three-part workouts lead to personalized benefits. → Read More
Wayfair's Bad News: Vanishing Customers, Big Losses 02/27/2023
As its losses top $1.3 billion, the company says the number of active shoppers dropped 19%. → Read More
To Boost Outdoorsy Cred, Dick's Buys Walmart's Moosejaw 02/24/2023
It's an unusual move for the sporting goods retailer as it looks to bolster its expansion into the fast-growing world of outdoor gear. → Read More