Larissa Faw, AdWeek

Larissa Faw

AdWeek

Charleston, SC, United States

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Recent:
  • Unknown
Past:
  • AdWeek
  • MediaPost
  • Forbes

Past articles by Larissa:

How Agency Levelwing Tackled Its Olympic-Sized Problem

Brands and agencies adapt to unprecedented challenges during the Olympics. → Read More

S4 Capital Rebrands, Merges MediaMonks and MightyHive

After meetings and high-level discussions, Martin Sorrell and his leadership team said their holding network will fold all companies under the Media.Monks umbrella. → Read More

MDC Shareholders Approve Merger With The Stagwell Group

Mark Penn is getting his way. MDC Shareholders have voted to approve the previously announced merger between MDC Partners and Penn’s other holding network Stagwell Group. MDC Shareholders will own 31% of the newly named Stagwell. The company will be traded on the NASDAQ Stock Exchange after the deal is completed August 2. → Read More

Will the Stagwell/MDC Partners Merger Ever Happen?

At this point, Stagwell Media and Indaba Capital Management should just battle it out via pay-per-view. → Read More

For the First Time in 30 Years, Las Vegas Divides Account

In one of the biggest reviews of the year, the Las Vegas Convention and Visitors Authority (LVCVA) is dividing its business with incumbent R&R Partners retaining its role as advertising and marketing agency of record but Grey is named social brand agency to create all social and digital communications. This is the first time in 30 years the LVCVA has ever split the business. → Read More

People Spend Nearly 2 1/2 Hours Daily On Social Media 07/07/2021

We Are Social and Hootsuite's report outlines the expanded use of social media, with 45% of users aged 16 to 64 searching for brand information. → Read More

How Four Agencies Are Focusing on DEI Initiatives

As agencies continue to focus on their internal DEI initiatives, four organizations are releasing projects that are influenced and inspired by their on-going missions to amplify positive messaging centered around people of color. → Read More

Exclusive: CPB Has Lost Key Clients Hotels.com and Fruit of the Loom

The once-dominant agency is left with few remaining accounts. → Read More

Best Times To Post On Social Media For Consumer Engagement 06/09/2021

Across the board, those seeking social media engagement with consumers needn't bother to post on the weekends. → Read More

Agency No Fixed Address Helps Kids Share the Pandemic and Become Museum Artists

Royal Ontario Museum debuts kid-specific exhibit to track their experiences during lockdown. → Read More

Flowers Foods, Richards Group Develop New Sales Attribution Model 05/25/2021

The companies partnered with Catalina and Amobee to develop a model that enabled the agency to attribute sales from its digital media spend without costly modeling by directly tying Catalina's first-party data to ad campaigns. → Read More

Interbrand Introduces Inclusive/Accessible Practice 05/25/2021

The "Interbrand Inclusive Design" practice will be led by Marianne Waite, who also serves as the Founder of non-profit Think Designable and the UK Government's Disability and Access Ambassador for Brand and Design. → Read More

Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021 05/24/2021

Alcohol advertising will grow roughly in line with the general ad market with 4%-5% annual growth in 2022 and 2023, according to Zenith's new projection for the category. → Read More

Horizon Media Study Finds A Quarter Of Americans Reluctant To Get Vaccine 05/24/2021

Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources. → Read More

Havas Brings Production In House With Wellcome Worldwide Deal 05/21/2021

Under the deal, employees from both businesses are shifting into the new entity that will be headquartered in London and led by Havas UK Chief Operating Officer Paul Ward. → Read More

Milk Agency Births DE&I Incubator 05/21/2021

The firm aims to support two startups annually with preference given to U.S.-based companies. Leaders will select potential applicants based on several factors, including whether the business taps into a creative artform or craft as well as finds new ways for people to experience a culture. → Read More

One Club Launches A Stop-The-Hate Campaign 05/20/2021

The initiative encourages creatives from around the world to use their talents to create printable anti-hate poster images using a supplied template. → Read More

Droga5 Sets Up Tokyo Office 05/20/2021

The agency, with backing from parent Accenture Interactive, is executing a global expansion plan that includes opening locations in Brazil and China in the next 12 months. → Read More

New Ad Campaigns Rally New Yorkers, Celebrate A Major Big Apple Destination 05/19/2021

One effort, from SS+K is designed to get New Yorkers excited about the city's future. Another, from Pereira O'Dell showcases destinations in the city's iconic Central Park. → Read More

Ad Council's COVID Campaign Targets Younger Americans 05/19/2021

Now that persons 12-plus are eligible for COVID vaccines the organization and a host of media collaborators are creating awareness ads targeting the tween demographic. → Read More