Ethan Jakob Craft, Advertising Age

Ethan Jakob Craft

Advertising Age

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Past:
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Past articles by Ethan:

Ford taps Sydney Sweeney, Dee Bryant and Kai Lenny for new ‘Built Ford Proud’ work

Three of the automaker’s most famous customers—and their vehicles—star in the new multichannel campaign → Read More

Canada invites Americans to take ‘maple leave’ in new tourism campaign

Running since mid-January, the ads from Rethink utilize a number of picturesque locations across the country → Read More

Nike preaches the greatness of LeBron James as he breaks the NBA’s all-time scoring record

A video from Wieden+Kennedy salutes the basketball great’s 20-year journey → Read More

Roku and DoorDash team up to boost shoppable ads for restaurants and other merchants

Wendy’s has signed on as the launch sponsor of the multiyear deal, offering Roku customers $5 off orders of $15 or more through Super Bowl Sunday. → Read More

The NFL and its 32 teams have 3,195 total sponsorships, worth more than $2 billion

Sponsorship deals from sports betting companies alone increased more than 40% compared to the previous year. → Read More

Amazon brings in Alexa to tackle ‘Thursday Night Football’ dilemmas

A new campaign shows Amazon's voice-activated gadget helping fans enhance their Prime Video 'TNF' viewing experience → Read More

The Washington Post cuts through the bustle of Times Square to focus on wellbeing

Part of a wider national campaign, the New York City outdoor buy puts the spotlight on the paper’s ‘Well+Being’ section → Read More

Watch WhatsApp’s first-ever short film starring Giannis Antetokounmpo

The Greek-born NBA player describes forging connections to his Nigerian heritage, partially through the Meta-owned messaging platform. → Read More

Amazon strikes deal with AMC to deliver addressable TV ads in 'The Walking Dead' and other shows

AMC Networks to offer addressable inventory across all original programming. → Read More

What ViacomCBS renaming itself Paramount reveals about its streaming ambitions

The conglomerate’s new name may offer a more familiar feel to consumers, particularly as Paramount looks to expand internationally, experts suggest. → Read More

Rocket Mortgage's 'Barbie Dreamhouse' spot wins the USA Today Ad Meter

It’s the third year in a row that Chicago-based agency Highdive has produced the USA Today scale’s winning commercial. → Read More

Watch DraftKings' daring Super Bowl commercial

Like with its first-ever Big Game commercial last year, the platform is also using its 2022 ad to allow users to bet for free → Read More

Disney planning ‘much less traditional’ upfront this year

The in-person event will not be held at Lincoln Center in Manhattan, Disney’s long-time upfront venue of choice, though Jimmy Kimmel will once again be present. → Read More

Olympics' record-low opening ceremony ratings 'in line' with NBC expectations

Friday’s Opening Ceremony in Beijing drew a 43% smaller audience than the previous Winter Games four years ago. → Read More

Repeating ads wastes billions and annoys viewers, study confirms

It's a "lose-lose" situation. → Read More

Crackle Plus amplifies Black voices with Publicis content deal

"Inside the Black Box," sponsored by insurance firm The General, will be the first series born out of the multi-year agreement. → Read More

TV upfronts look to make in-person return

Media giants like NBCUniversal and ViacomCBS will take a hybrid approach to their spring dog-and-pony shows. → Read More

Byron Allen’s discrimination lawsuit against McDonald’s can proceed

The complaint was amended to include additional detail after a previous version of the suit was thrown out in late November for lack of evidence. → Read More

NBCUniversal brings back in-person upfront

The media conglomerate’s events through May will be held in a hybrid live-virtual format. → Read More

Super Bowl advertisers join lineup for Ad Age event

The state of the game—and its advertising—will be addressed by growing roster of marketing pros at our annual Ad Age In-Depth: Super Bowl virtual event on Feb. 8. → Read More