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Three of the automaker’s most famous customers—and their vehicles—star in the new multichannel campaign → Read More
Running since mid-January, the ads from Rethink utilize a number of picturesque locations across the country → Read More
A video from Wieden+Kennedy salutes the basketball great’s 20-year journey → Read More
Wendy’s has signed on as the launch sponsor of the multiyear deal, offering Roku customers $5 off orders of $15 or more through Super Bowl Sunday. → Read More
Sponsorship deals from sports betting companies alone increased more than 40% compared to the previous year. → Read More
A new campaign shows Amazon's voice-activated gadget helping fans enhance their Prime Video 'TNF' viewing experience → Read More
Part of a wider national campaign, the New York City outdoor buy puts the spotlight on the paper’s ‘Well+Being’ section → Read More
The Greek-born NBA player describes forging connections to his Nigerian heritage, partially through the Meta-owned messaging platform. → Read More
AMC Networks to offer addressable inventory across all original programming. → Read More
The conglomerate’s new name may offer a more familiar feel to consumers, particularly as Paramount looks to expand internationally, experts suggest. → Read More
It’s the third year in a row that Chicago-based agency Highdive has produced the USA Today scale’s winning commercial. → Read More
Like with its first-ever Big Game commercial last year, the platform is also using its 2022 ad to allow users to bet for free → Read More
The in-person event will not be held at Lincoln Center in Manhattan, Disney’s long-time upfront venue of choice, though Jimmy Kimmel will once again be present. → Read More
Friday’s Opening Ceremony in Beijing drew a 43% smaller audience than the previous Winter Games four years ago. → Read More
It's a "lose-lose" situation. → Read More
"Inside the Black Box," sponsored by insurance firm The General, will be the first series born out of the multi-year agreement. → Read More
Media giants like NBCUniversal and ViacomCBS will take a hybrid approach to their spring dog-and-pony shows. → Read More
The complaint was amended to include additional detail after a previous version of the suit was thrown out in late November for lack of evidence. → Read More
The media conglomerate’s events through May will be held in a hybrid live-virtual format. → Read More
The state of the game—and its advertising—will be addressed by growing roster of marketing pros at our annual Ad Age In-Depth: Super Bowl virtual event on Feb. 8. → Read More