Engelina Jaspers
Business 2 Community
San Francisco, CA, United States
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Past articles by Engelina:
Leading Change: The Project Management Office (PMO)
Whether it’s seizing upon a new growth opportunity, solving a current business obstacle, or implementing a companywide change, companies are never short → Read More
Keeping Score: The Executive Dashboard
An executive dashboard is a simple one-page understanding between you and your executive team of marketing’s value and contribution. All too often → Read More
Propelling Your Team to Victory: The Marketing Playbook
A playbook is not only an indispensable tool for sports teams, but also for winning in the game of business. In sports, a playbook outlines a team’s → Read More
Where Your Company’s Story Begins: The Messaging Framework
A messaging framework is where your company’s story begins. As such, creating the right messages for your company deserves time, thought and energy. → Read More
Know What Problem You’re Solving: The Creative Brief
Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and added → Read More
Three Ways to Strengthen the Marketing and Finance Relationship
Often, Marketing and Finance seem at odds--like their goals lie at opposite ends of business strategy. For 3 ways to boost the Marketing and Finance relationship, check out this article. → Read More
What’s Needed Most: Stability or Agility?
Agility is often characterized as the ability to think, understand and move quickly and easily. Nimble. Alert. Graceful. Swift. Stability is often → Read More
5 Culprits that Destroy Agility – and How to Overcome Them
One of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many organizations think they are resilient, but they → Read More
Strategies to Survive a Marketing Upheaval
Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the → Read More
4 Signs a Marketing Reorganization is Coming and How to Prepare
I didn’t see THAT coming. I’m shocked! What just happened? Despite ample warning signs, most employees are still surprised (angry, sad, in disbelief, → Read More
The Great Marketing Reset (And How to Sustain It)
Amidst the tragedy, challenges and uncertainty that has defined 2020, the year has also proffered opportunities for us to embrace. One unexpected silver → Read More
Why Agility is Essential to Your Survival: 15 Eye-Opening Stats
There is no shortage of opinions on what’s needed for business to recover from the current pandemic. New technology tools? Financial relief? More sales? → Read More
The One Thing Robots Can’t (Yet) Replicate
The robots are here Not long ago, we stopped at gas stations to ask for directions when we were lost, hoping the attendant knew north from south (and that → Read More
6 Core Marketing Processes That Will Make Your Team More Agile
geralt | Pixabay Want to be a more agile marketer? Create more process. While it may seem counterintuitive, process can increase your marketing agility. → Read More