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Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. → Read More
You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 tags to find out. → Read More
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators. → Read More
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity. → Read More
Three weeks after a historically huge drop in Featured Snippets, they appear to have returned. Were they just on holiday? What happened exactly? Honestly, we have no idea, but here are the numbers. → Read More
Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. → Read More
On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What's driving the losses, and who is most affected? → Read More
How can we possibly plan for 2021 after the events of 2020? Dr. Pete reviews known Google events, what the COVID-19 timeline might look like, and how to prepare for re-opening. → Read More
On December 3rd, Google announced that they were rolling out the latest Core Update. Seven days out, here are the trends we've seen. → Read More
Page-one HTTPS URLs in Google search are at 98% (according to MozCast). This post looks at a much larger data set (7.5M keywords) and finds much the same. If you haven't switched to HTTPS/SSL, you can't play the Google game. → Read More
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. → Read More
When business is struggling, your company might be tempted to cut back or cut off SEO work to save time and money until things stabilize. Dr. Pete is here with a brand new Whiteboard Friday to tell you why stopping SEO efforts altogether creates more work in the long run, and provide some suggestions on what to do instead. → Read More
Since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. → Read More
MozCon 2020 is going virtual, and we're pulling out all the stops, including setting our speakers up with remote recording studios. Here's a behind the scenes look at the equipment and set-up. → Read More
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers is tricky business. → Read More
Losing traffic is hard enough, but how do you know if it's just you, or if the whole world has gone wrong? Here's how to separate your site from broader changes in Google or the rest of the world. → Read More
E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock items and still maintain search rankings? → Read More
If it seems like the #1 organic result keeps getting pushed down farther and farther, that's because it is. We explore the Y-position of 10,000 SERPs to see how things have changed since our 2013 study. → Read More
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking. → Read More
The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers. → Read More