Dr. Peter J. Meyers, Moz

Dr. Peter J. Meyers

Moz

Chicago, IL, United States

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Recent:
  • Moz
Past:
  • MediaPost
  • SlideShare

Recent articles by Dr.:

Moz

How to Handle Temporarily Out-of-Stock Product Pages

E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock items and still maintain search rankings? → Read More

Moz

How Low Can #1 Go? (2020 Edition)

If it seems like the #1 organic result keeps getting pushed down farther and farther, that's because it is. We explore the Y-position of 10,000 SERPs to see how things have changed since our 2013 study. → Read More

Moz

Position Zero Is Dead; Long Live Position Zero

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking. → Read More

Moz

Google's January 2020 Core Update: Has the Dust Settled?

The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers. → Read More

Moz

How to Write Content for Answers Using the Inverted Pyramid

If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, rich content that will help you rank for multiple queries and win more than one snippet at a time—learn how in this classic Whiteboard Friday featuring the one and only Dr. Pete! → Read More

Moz

Google Review Stars Drop by 14%

On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a two-day period, with much larger drops in Real Estate and Finance. → Read More

Moz

Aren't 301s, 302s, and Canonicals All Basically the Same?

The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google. → Read More

Moz

Did Google's Site Diversity Update Live Up to its Promise?

Deep dive into Google's site diversity update. Across 10,000 keywords, SERPs with 3-5 organic results from one site improved marginally. There was no improvement in SERPs with 6-10 results from a single site. → Read More

Podcasts in SERPs: Is Audio SEO The Next Frontier?

Google will soon display podcasts in search results. Talk out of Google I/O 2019 also suggested Google would soon be indexing podcast content and returning audio clips in search results. → Read More

Moz

Podcasts in SERPs: Is Audio SEO The Next Frontier?

At I/O 2019, Google announced that podcasts would soon be coming to organic SERPs. We know they've been able to transcribe audio for a while. What's next for audio SEO and how can we prepare for it? → Read More

Moz

How Often Does Google Update Its Algorithm?

In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 and an average of almost 9 per day. → Read More

Moz

Can You Reverse A 301 Redirect?

The short answer is "yes." You can reverse a 301-redirect. The long answer is that this change may not work the way you'd expect or hope, and it could make your problems worse. → Read More

Moz

How Do I Improve My Domain Authority (DA)?

Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority to other sites and determining where you can compete. → Read More

Moz

How Bad Was Google's Deindexing Bug?

On Friday, April 5, Google confirmed a bug that was causing pages to be deindexed. Our analysis suggests that roughly 4% of stable URLs fell out of page-1 rankings on April 5, and that deindexing impacted a wide variety of websites. → Read More

Moz

March 1st Google Update: The Mysterious Case of the 19-Result SERPs

On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19. These appeared to be similar to In-depth Articles, but they disappeared the next day. → Read More

Moz

Why We're Doubling Down on the Future of SEO

Search is changing, but search marketing is alive and well. We have to meet the challenge of new complexities, and that's why Moz and STAT are teaming up to double-down on search analytics. → Read More

Moz

NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

On-Demand Crawl lets you quickly crawl any site, even without a Campaign. Learn how On-Demand can yield immediate insights for sales, prospecting, and competitive intelligence. → Read More

Moz

Google's August 1st Core Update: Week 1

One week after the August 1st core update, it's clear that this was a big one. We dive into the impact, including winners and losers, and whether there's a connection to the health and wellness industry. → Read More

Moz

Desktop, Mobile, or Voice? (D) All of the Above

People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a ​journey​ rather than a touchpoint. → Read More

Moz

Tracking Your Link Prospecting Using Lists in Link Explorer

Tired of tracking your link prospects manually? Learn how to use Link Explorer's tracking lists to keep tabs on your prospects and track links to specific pieces of content. Whether you're doing link outreach, PR, or just keeping tabs on your industry news sources, Link Explorer's list management can make your life easier. → Read More