Tanya Dua
Business Insider
New York, NY, United States
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Past articles by Tanya:
Walmart, McDonald's, Amazon should 'say goodbye to attracting top female talent' in abortion 'trigger law' states
Planned Parenthood has been flooded with calls from companies asking what to do if Roe v. Wade goes. But when Insider called top employers in states with "trigger" abortion bans, few would comment. → Read More
AT&T has bankrolled politicians behind anti-abortion 'trigger laws' in 13 states. Other telecom and media giants aren't far behind.
Tech, media, and telecom firms have touted commitments to women's rights and equality. But their political donations paint a very different picture. → Read More
AT&T, Walmart, Citi and other mega-corporations bankrolled a likely wave of state abortion bans
An Insider investigation finds corporate donors far outstripped "pro-life" groups in bankrolling the lawmakers behind abortion bans in 13 states. → Read More
From Meta to direct-to-consumer startups, these are the biggest winners and losers from Apple's privacy changes, 1 year on
While Alphabet and TikTok have benefited from Apple's privacy changes a year in, platforms like Meta and Snap received the short end of the stick. → Read More
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider plans to publish its seventh annual list of the most innovative CMOs, and we want to hear from you. → Read More
Botox has never been more popular. The pharmaceutical giant behind the brand is doubling down on marketing to ride the wave.
Botox brought in $2.2 billion in global revenue in 2021, and its parent company is riding the momentum through more personalized marketing. → Read More
Brands like FedEx, LinkedIn, TurboTax, and UPS are spending millions on recruiting ads as 'the Great Resignation' barrels on
With 'the Great Resignation' in full swing and the creator economy blasting off, companies are using their ads to recruit. → Read More
Joe Rogan's advertisers are mostly staying silent on the Spotify host after COVID misinformation complaints
With few exceptions, Joe Rogan's advertisers have not distanced themselves from the controversial host. → Read More
Walgreens chief marketing officer has resigned from the company after two years
McLean led Walgreens' brand strategy during the pandemic and its vaccine rollout, and also spearheaded tech investments like its loyalty program. → Read More
See the deck that helped a martech startup used by Sony and Brandwatch raise $7 million. The European company is now set to expand into the US.
Copenhagen-based Ocean.io uses AI-driven insights to help sales and marketing teams better find and target their prospects. → Read More
Hinge has nabbed a Coca-Cola and Spotify vet as its chief marketing officer as it plots international expansion and cozies up to LGBTQ+ users
As it eyes growth, the dating app will also boost its "multi-million dollar" marketing budget by 25% compared to 2021, said CMO Jackie Jantos. → Read More
Indiegogo hired its first-ever chief marketing officer and will boost ad spend by 40% as competition heats up with Kickstarter and GoFundMe
Indiegogo has been rolling out new community products and solutions as it looks to grow and stand out from competitors like GoFundMe and Kickstarter. → Read More
Sephora's marketing chief on how she's bringing diversity to the company, what trends she's eyeing for 2022, and more
Yeh has been a big driver of Sephora's DEI initiatives, and was recently named to Insider's 100 people transforming business. → Read More
See the 30-page leaked pitch deck that reveals Macy's big push into advertising
Macy's Media Network is a fast-growing part of the retailer's business, and already generates more than $35 million annually, per CEO Jeff Gennette. → Read More
Seeking nominations for the top executives who are helping brands and agencies master gaming
Brands are pouring billions of advertising dollars into the fast-growing space of video games and esports. → Read More
Mattress firm Casper to be taken private by PE firm Durational Capital Management in a deal valuing the company at roughly $286 million
Rumors have swirled of a possible deal in recent weeks, and follows Casper disclosing plans to raise capital in a recent S-3 filing. → Read More
Havas New York just became one of the most prominent ad agencies to get B Corp status, a certification agencies are betting will drive business and attract talent
The trend has also started gaining momentum among advertising and PR agencies of late as a way to attract talent and like-minded clients. → Read More
Once a startup unicorn, mattress brand Casper is now scrambling to raise $150 million as it bleeds cash
It's not unusual for public companies to raise additional funding. But Casper has reported losses in its operations since its IPO in February 2020. → Read More
Pitch deck reveals how Klarna plans to grab ad dollars, despite tight competition from other buy now, pay later firms
Klarna has snapped up four startups to flesh out its ad business in recent months, including Toplooks, which uses AI to help create dynamic ads. → Read More
Byron Allen threatens more legal action against Madison Avenue and claims his lawsuit against McDonald's is moving forward
Media owner Byron Allen has advocated for advertisers to spend more in Black-owned media. → Read More