Chad Pollitt
Relevance
Indianapolis, IN, United States
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Past articles by Chad:
SEO and 11 Years of Google Algorithm Updates
It’s taken Google years to get its search tool where it is today. SEO is not something you do anymore; it’s what happens when you get everything else right. → Read More
New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content
A recent study sought to determine when consumers are most open to CTAs and ads within content. → Read More
Quantity vs. Quality - What Content Marketers Need to Know
Should you create more content, or focus on fewer posts, but higher quality. Contributor Chad Pollitt examines the pros and cons of each. → Read More
Ten 2019 Digital Marketing Predictions You Should Probably Ignore
With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post. → Read More
11 Effective Content Marketing Tools to Demolish Your KPIs
With nearly seven thousand marketing tech solutions available, finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools. → Read More
Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]
Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all… → Read More
Everything You Need to Know About AI-Powered Content Intelligence Solutions
Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much… → Read More
The Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion,… → Read More
How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to… → Read More
The Marketer’s Guide to EU’s General Data Protection Regulation
The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential… → Read More
What Every Content Marketer Should Know About Artificial Intelligence
Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The… → Read More
Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native… → Read More
What Every Content Marketer Should Know About Artificial Intelligence
The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now. → Read More
The 2018 Native Advertising Technology Landscape is Still Growing
I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need… → Read More
Everything You Need to Know About Influencer Marketing and Artificial Intelligence
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything… → Read More
Before You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,… → Read More
Everything You Need to Know About Influencer Marketing and Artificial Intelligence
There's a stark difference between AI-driven influencer marketing solutions and the ones that aren't. Here's why you want the ones with AI. → Read More
11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools… → Read More
11 of the Best Social Media Management and Reporting Tools to Consider
Here's a listing of some of the best social media management tools to consider, as compiled by contributor Chad Pollitt. → Read More
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall… → Read More