Mike Whitney, Mainstreethost

Mike Whitney

Mainstreethost

Chico, TX, United States

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Recent:
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Past:
  • Mainstreethost

Past articles by Mike:

Panda vs Penguin: A Beginner's Guide to Two Major Google Algorithm Updates

Panda and Penguin are two of the biggest Google algorithm updates in the company's history. Let's look at some reasons why and differences between the two. → Read More

Building a Brand, Part II: Creating a Branding Style Guide

Creating a branding style guide can help you solidify your aesthetic identity and reaffirm your brand's purpose. Here's a helpful how-to. → Read More

Brick By Branding Brick: How Cities Build Their Brand

For a city to maintain tourism and its reputation, it needs strong branding. Thankfully, many best practices for businesses work for cities as well. → Read More

How Facebook Ads Work For Small Businesses

Facebook advertising is a great way to meet your audience where they're already spending time. Also, the filtering and targeting tools are great for growth. → Read More

Bidding On Growth: A Beginner's Guide To Pay-Per-Click Marketing

Paid ads aren't a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here's a how-to for beginners. → Read More

Let Me Check My Schedule: Which Social Scheduling Tool Reigns Supreme?

Both Buffer and Hootsuite offer useful, effecient ways to streamline your social scheduling: which one is best for you, and why? → Read More

Selling Online: Comparing The Top Ecommerce Platforms Available

Selling online is a prerequisite for many industries. To get the most out of it, it's vital to choose the ecommerce platform that best suits your needs. → Read More

Building A Sales Funnel: From The ToFu On Down

Building a sales funnel can help you organize your contacts, accelerate growth, and get the most out of your content. Here are some best practices. → Read More

Super Bowl LI Ads And Political Undertones: An Overview

Super Bowl advertisements are often designed to get people talking. This year, in the wake of a contentious election, was certainly no different. → Read More

A Beginner's Guide To Multi-Touch Attribution For Marketers

Multi-touch attribution can help you find out which marketing strategies are worth your time and which ones are simply draining your resources. → Read More

How Video Marketing is Becoming More Participatory

New video marketing platforms and technologies are constantly evolving; businesses of all sizes and industries need to stay up to date. → Read More

More Mobile, More Flexible: 6 SEO Predictions for 2017

We've written in the past about SEO predictions for the coming year. Now, we're ready to set our sights on 2017, so buckle up! → Read More

How Tech Companies Handled the 2016 Presidential Election

Operating as a highly influential technology company in 2016 is a precarious proposition, especially around the presidential election. → Read More

6 Great Last Minute Gifts For The Digital Native In Your Life

Procrastinating on holiday gifts is a yearly tradition for many. Worry not, here are some great last minute gifts for the millennial you're shopping for. → Read More

Google Pixel: First Look at The Search Giant's New Smartphone

Google's new smartphone, the Google Pixel, looks to capitalize on Samsung's misfortune and challenge Apple for mobile supremacy. → Read More

In the Spirit: The Best Holiday Advertising of 2016

Holiday advertising typically goes one of a few ways: sappy, funny, or some combination of both. Here are some great examples from 2016. → Read More

4 New Ways Holiday Shopping Has Gone Digital In 2016

Ecommerce is not a new phenomenon, but each year during holiday shopping season, new ways and platforms to take advantage of it emerge. → Read More

A Brave New Algorithm: Two Months in with Google Penguin 4.0

Google's most recent update to its search rankings algorithm, Penguin 4.0, is designed to make it more granular and have it work in real time. → Read More

Facebook Workplace: How Will It Stack Up To Slack?

Facebook's new workplace productivity platform aims to give companies like Slack a real challenge. Who will reign supreme? → Read More

Spectacular: What Snapchat's Spectacles Mean For Social Media

Snapchat's Spectacles are a low-key but potentially major addition to the wearable tech space. Will the company's first foray into hardware catch on? → Read More