Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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"Revenue is vanity, profit is sanity, and cash is king." → Read More
As one of my college professors said, "If you want to be a great marketer, study all you can about popular culture." → Read More
There are a bunch of agencies, platforms and marketplaces dedicated to enabling product placement as this entire category begins to take off. → Read More
When I worked in an agency, there was a culture of excitement and dedication. How to maintain that when balancing work from anywhere? → Read More
Using AI to create the first draft of a blog post, or a first pass at the script for a TV commercial, is great because it gives me something to respond to. → Read More
No. Quite frankly, the folks in the House and in the Senate lacks the depth of understanding required for following up with a real investigation. → Read More
To survive in a continually changing landscape, settle in with some level of discomfort and always ask, "Is there a different way to do this?" → Read More
"Star Wars'" future seems to lie with Disney+'s "Andor," which is set in that universe, but does not address any of the original narratives. → Read More
2023 will be the year artificial intelligence becomes enabled for everyday life, from restaurants to every other kind of workplace. → Read More
Too often, brands buy disposable merchandise simply to get their brand "out there," without regard for its environmental impact. → Read More
Social media popularity tends to operate in cycles, with an initial hook, then fast growth, then a plateau. → Read More
It's the logical successor for the open-publishing aspect of the web, but its only real value is that it amasses an audience and generated reach. → Read More
My kids love commercials. I can't really explain this. → Read More
Think of taking a Super Bowl ad and adding a QR code to the screen. That is indicative of brand response. → Read More
Marketers have long been using account-based B2B marketing to align sales and marketing against a predetermined list of key accounts. → Read More
I'm grateful to the educators who pushed me to learn BASIC programming when I was a kid, because it had lasting implications on my career. → Read More
Being farsighted means I need glasses to focus closely, but I must take them off to see far away. That's just like my view of the world right now. → Read More
What makes the job the most fun is identifying trends and finding new channels to adopt. → Read More
Everything old is new again, especially in tech stocks, which are dropping like they did in 2000. → Read More
It's all about understanding her audience and the ability to generate buzz. → Read More