Cory Treffiletti, MediaPost

Cory Treffiletti

MediaPost

San Francisco, CA, United States

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Recent:
  • Unknown
Past:
  • MediaPost
  • InnovationEnterprise

Past articles by Cory:

Words That Start-Ups Should Live By 03/08/2023

"Revenue is vanity, profit is sanity, and cash is king." → Read More

More Than Just Teen Spirit: The Moment Nirvana Changed My Life 03/01/2023

As one of my college professors said, "If you want to be a great marketer, study all you can about popular culture." → Read More

Product Placement In The Golden Age Of Video 02/22/2023

There are a bunch of agencies, platforms and marketplaces dedicated to enabling product placement as this entire category begins to take off. → Read More

Is The Agency Lifestyle Changing? 02/15/2023

When I worked in an agency, there was a culture of excitement and dedication. How to maintain that when balancing work from anywhere? → Read More

AI As Strategic Partner In My Day-To-Day Life 02/08/2023

Using AI to create the first draft of a blog post, or a first pass at the script for a TV commercial, is great because it gives me something to respond to. → Read More

Is The Government REALLY Going After Google? 02/01/2023

No. Quite frankly, the folks in the House and in the Senate lacks the depth of understanding required for following up with a real investigation. → Read More

Never Get Comfortable 01/25/2023

To survive in a continually changing landscape, settle in with some level of discomfort and always ask, "Is there a different way to do this?" → Read More

The Future Of 'Star Wars' 01/18/2023

"Star Wars'" future seems to lie with Disney+'s "Andor," which is set in that universe, but does not address any of the original narratives. → Read More

There's No 'AI' in Cory, But AI Is Everywhere Else 01/11/2023

2023 will be the year artificial intelligence becomes enabled for everyday life, from restaurants to every other kind of workplace. → Read More

Let's Make Swag Better For Everyone

Too often, brands buy disposable merchandise simply to get their brand "out there," without regard for its environmental impact. → Read More

The Eclipse Of Social Media? 12/28/2022

Social media popularity tends to operate in cycles, with an initial hook, then fast growth, then a plateau. → Read More

Do We Really Need Twitter? 12/21/2022

It's the logical successor for the open-publishing aspect of the web, but its only real value is that it amasses an audience and generated reach. → Read More

Raising The Children Of Commercialism 12/14/2022

My kids love commercials. I can't really explain this. → Read More

Why Brand Response Is Making A Resurgence 12/07/2022

Think of taking a Super Bowl ad and adding a QR code to the screen. That is indicative of brand response. → Read More

Leveraging ABM As A Fluid Piece Of Your Strategy 11/30/2022

Marketers have long been using account-based B2B marketing to align sales and marketing against a predetermined list of key accounts. → Read More

Thank You For A Little BASIC In My Life 11/23/2022

I'm grateful to the educators who pushed me to learn BASIC programming when I was a kid, because it had lasting implications on my career. → Read More

Is Your Eyesight 20/20? How About Your Foresight? 11/16/2022

Being farsighted means I need glasses to focus closely, but I must take them off to see far away. That's just like my view of the world right now. → Read More

The Song Remains The Same (In Marketing) 11/09/2022

What makes the job the most fun is identifying trends and finding new channels to adopt. → Read More

Smells Like Dot-Com Spirit 11/02/2022

Everything old is new again, especially in tech stocks, which are dropping like they did in 2000. → Read More

Taylor Swift Should Be Crowned Social Media Monarch 10/26/2022

It's all about understanding her audience and the ability to generate buzz. → Read More