Olivia Raimonde, Advertising Age

Olivia Raimonde

Advertising Age

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Past articles by Olivia:

Remembering Doris Day and her influence on music in advertising

Doris Day died Monday at 97 years old. Here are some brands that have featured her music in their campaigns. → Read More

Company sells products imprinted with images from concentration camp

Redbubble is criticized for selling Auschwitz-"inspired" products. → Read More

Company sells products printed with images from concentration camp

Redbubble is criticized for selling Auschwitz-"inspired" products. → Read More

Brat to sell ads directly across its YouTube channels

This makes Brat one of the few publishers to have control over their advertising on YouTube. → Read More

A scene-stealing Starbucks cup made a cameo in the latest ‘Game of Thrones’ episode

Daenerys and her dragons aren’t the only ones new to Winterfell. → Read More

A scene-stealing coffee cup made a cameo in the latest ‘Game of Thrones’ episode

Daenerys and her dragons aren’t the only ones new to Winterfell. → Read More

Instagram now makes it easy for users to shop directly from celebrity posts

The platform’s “shopping from creators” enables users to shop directly from celebrity posts → Read More

Sweetarts targets Gen Z with new 'Be Both' campaign

'Be Both' is Sweetart's first campaign since being acquired by Ferrero Group in 2018. → Read More

Brands donate millions to help rebuild Notre Dame

Apple, LVMH, L'Oréal and others pitch in to help one of the world's most famous churches. → Read More

A shot at love with Vinny and DJ Pauly D of 'Jersey Shore'

The 'Jersey Shore' spinoff is taking a page out of 'The Bachelor' playbook with a reality dating-competition show. → Read More

A shot at love with Vinny and DJ Pauly D of 'Jersey Shore'

The 'Jersey Shore' spinoff is taking a page out of 'The Bachelor' playbook with a reality dating-competition show. → Read More

'Game of Thrones' fans, Oreo wants to know where your loyalties lie

Oreo is releasing limited-edition "Game of Thrones" cookies for the final season of the HBO series. → Read More

'GoT' fans, where do your loyalties lie? Oreo wants to know

Credit: Oreo In conjunction with the final season of "Game of Thrones," Oreo is releasing limited-edition cookies inspired by the HBO series. The cookies will be embossed with different house logos representing families who are left battling for the throne, as well as with the White Walkers from beyond the wall. Fans can pledge their loyalty to either House Stark, House Targaryen, House… → Read More

Oreo remakes 'Game of Thrones' opening titles with cookies

Mondelez brand Oreo is going full Westeros with its latest promotion. To herald the arrival of the final season of "Game of Thrones," the cookie brand and HBO, along with agency 360i , tapped Elastic, the original production company behind the show's opening titles, to create a new version of the sequence--this time composed entirely out of Oreos--more than 2.750 of them. The film promotes the… → Read More

History brings brand to life with new convention, podcast

AlienCon Baltimore 2018. Credit: Riccardo Savi/Getty Images for HISTORY) History, owned by A&E Networks, is looking to engage its viewers off the TV screen. The network will roll out three new experiential brand initiatives for their 25th Aniversary: a History convention, traveling speaker series and podcast. TV networks are increasingly looking for ways to connect with viewers who have… → Read More

More peanut butter or chocolate? Reese's fans get to choose

Credit: Reese's Reese's is releasing limited-edition Lovers Cups, one with extra chocolate and the other more peanut butter. People in New York can taste them at Reese's Swap Shop, a two-day pop-up in the downtown neighborhood of SoHo on Tuesday and Wednesday. They launch nationally in mid-April. However, there's a catch: Fans have to swap something (in theory, something they love) to get a… → Read More

HBO celebrates women's voices in new exhibit

Credit: HBO Diaries, typically private, are aired out in a wide-ranging exhibit from HBO celebrating Women's History Month. The cable network, with Wieden & Kennedy New York, is spotlighting hundreds of personal writings from women, including its own stars, to celebrate the female narrative. The installation, called the Inspiration Room, comprises hundreds of entries submitted from women… → Read More

How often are people in the room when commercials air?

Credit: Illustration by Tam Nguyen/Ad Age TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG Media Lab, 29 percent of TV commercials are not actually seen by viewers. The media agency worked with TVision to analyze six months of TV viewing behavior to assess how often people are actually seeing… → Read More

The Economist relaunches lifestyle publication 1843

Credit: 1843, compilation by Ad Age The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world." The magazine, whose name nods to the year The Economist was founded, will include long-form features on topics such as design, style, food and travel. The cover… → Read More

Orbitz launches its first TV campaign in nearly a decade

Credit: Orbitz Orbitz is launching its first televised commercial, "Just Like What," in nearly a decade on Monday. Created by Havas Creative, it's targeting older Millennials and touts unique experiences and rewards. The travel booking and rewards company is building off of its digital campaign, which ran across digital channels and platforms including Facebook, Instagram and SnapChat. "TV is… → Read More