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Past articles by Cone:

All Eyes on Paris: Sustaining Global Action Beyond COP21

Adele's not the only voice you'll hear from "the other side" if you listen closely this week. That other sound you'll hear – if you'll just pause Hello for one moment – is the buzz of thousands gathering across the pond, in Paris, for the 21st Conference of the Parties (COP21). It's a buzz so electric, you can almost feel it. And the conversation has extended far beyond the Champs-Élysées.… → Read More

INFOGRAPHIC: How to Motivate Americans to Give Online for #GivingTuesday

In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they… → Read More

VIDEO: How are Millennials Giving to Causes They Care About?

GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study. Although 65 percent… → Read More

VIDEO: What Motivates Millennials to Participate in Online Giving?

VIDEO: What Motivates #Millennials to Participate in Online Giving? http://3bl.me/5mfnec via @Cone #GivingTuesday #NonprofitMarketing → Read More

VIDEO: What Motivates Millennials to Participate in Online Giving?

VIDEO: What Motivates #Millennials to Participate in Online Giving? http://3bl.me/5mfnec via @Cone #GivingTuesday #NonprofitMarketing → Read More

#GivingTuesday Continues to Grow, But Gap Remains Between Online Donation Intent and Action

BOSTON, November 19, 2015 /3BL Media/ – In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still… → Read More

Observations from BSR 2015

This year’s BSR conference, held last week in San Francisco, brought together global business, sustainability and civil society leaders to engage in building a resilient future. With sessions such as “How to Set—and Implement—Science-Based Climate Targets” and speakers including Judith Rodin, President of the Rockefeller Foundation and Hannah Jones, Chief Sustainability Officer at Nike, Inc.,… → Read More

Lessons from Movember: How to Motivate Millennial Men with Cause Marketing

Men across America are chucking their razors during the month of November, but it's more than just a fashion statement, it's a declaration in support of men's health. Movember is now firmly established as a cause marketing effort with "oomph," and is turning heads as it targets one of the most overlooked segments of shoppers: Millennial men. Yet, Millennial men can be fickle to engage. They are… → Read More