Ann Smarty, Content Marketing Institute

Ann Smarty

Content Marketing Institute

Clifton Park, NY, United States

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Recent articles by Ann:

8 Tools to Optimize Your Old Content for New Conversions

Get your old content to convert better with this five-step process and eight (mostly free) tools – Content Marketing Institute → Read More

Are you including YouTube playlists in your social media marketing toolbox? You should! Check out these reasons for including it and how.

Are you including YouTube playlists in your social media marketing toolbox? You should! Check out these reasons for including it and how. → Read More

Have you wanted to start a YouTube channel but didn't know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently.

Have you wanted to start a YouTube channel but didn't know where to start? Here’s your step-by-step guide to creating a new YouTube channel. → Read More

4 Twitter Analytics Tools You Can’t Ignore

Twitter is so real-time that it can be hard to see what you've done on the platform. Use these Twitter analytics tools to better analyze your performance. → Read More

5 Examples of How Hashtags Backfire (and What We Can Learn from That)

Twitter is one of the most powerful marketing tools on the Internet. Unlike many other social media sites, it is an open forum where almost all users have opted to keep their profiles from being private. It has a live update feed and search algorithm that makes it easy to keep up with the trends … → Read More


Three Steps to a Better-Performing About Page

An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Ann shares three steps that can improve your About page, thus boosting both brand loyalty and conversions for many months to come. → Read More

20 Social Media Post Types That Perform Well (and How to Use Them)

Need to post to your social media but don't know what? Consider these popular types of social media posts to get your creativity flowing. → Read More

Six Tools To Run and Organize Your Content Research

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to be invested in finding and recording … → Read More

How to Start and Promote a Group Blog

There are quite a few people who run their own blogs these days. They do everything, from the layout to maintaining the technical side, to writing the posts. While I do have a personal blog, I much prefer to have a group blog, where I can have support of co-writers and delegate certain work to … → Read More

How to Optimize Your Content for the Google People Also Ask (PAA) Box

The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. Here's how to implement it. → Read More

How to (And Why) Make Your Website ADA-Compliant

Is your website accessible to everyone or do any of your potential customers feel left behind? Making your website accessible and usable is more than just following standards. It’s about making sure anyone can buy from your website, regardless of their personal difficulties. What is ADA Compliance? ADA refers to Americans with Disabilities Act (ADA) … → Read More

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers? → Read More

Twitter Conversions: 7 Steps to Generate More Clicks

Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build… → Read More

Don't Miss Out on These Big Opportunities to Grow Your Business via YouTube

Do your social media marketing plans lack a strategy for YouTube? Then you're seriously missing out. But these tips can help you get started. → Read More

How to Make Your Google Mobile Search Results More Clickable

Here’s how to make your mobile search results more clickable in Google – Content Marketing Institute → Read More

3 Evolving Social Media Trends to Embrace in 2020

New technologies are changing the digital marketing landscape. Here are some key advances worth noting within your strategic planning. → Read More

Set Up an Online Reputation Management Strategy That Wins You More Sales

Create a reputation management strategy that results in more leads and better conversions by following these steps. → Read More

How Does Video Help SEO?

Video has always played an important role in organic visibility. Here's how video helps SEO and how to optimize video for your own SEO efforts. → Read More

How to Set up An Effective Cross-Team Marketing Collaboration Routine

Here are two steps to take when setting up an effective marketing collaboration to boost productivity and build a happier team. → Read More

The beginner’s guide to semantic search: Examples and tools

"Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine to understand. → Read More