Ann Smarty, Relevance

Ann Smarty


Clifton Park, NY, United States

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Recent articles by Ann:

Six Tools To Run and Organize Your Content Research

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to be invested in finding and recording … → Read More

How to Start and Promote a Group Blog

There are quite a few people who run their own blogs these days. They do everything, from the layout to maintaining the technical side, to writing the posts. While I do have a personal blog, I much prefer to have a group blog, where I can have support of co-writers and delegate certain work to … → Read More

How to Optimize Your Content for the Google People Also Ask (PAA) Box

The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. Here's how to implement it. → Read More

How to (And Why) Make Your Website ADA-Compliant

Is your website accessible to everyone or do any of your potential customers feel left behind? Making your website accessible and usable is more than just following standards. It’s about making sure anyone can buy from your website, regardless of their personal difficulties. What is ADA Compliance? ADA refers to Americans with Disabilities Act (ADA) … → Read More

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers? → Read More

Twitter Conversions: 7 Steps to Generate More Clicks

Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build… → Read More

Don't Miss Out on These Big Opportunities to Grow Your Business via YouTube

Do your social media marketing plans lack a strategy for YouTube? Then you're seriously missing out. But these tips can help you get started. → Read More

How to Make Your Google Mobile Search Results More Clickable

Here’s how to make your mobile search results more clickable in Google – Content Marketing Institute → Read More

3 Evolving Social Media Trends to Embrace in 2020

New technologies are changing the digital marketing landscape. Here are some key advances worth noting within your strategic planning. → Read More

Set Up an Online Reputation Management Strategy That Wins You More Sales

Create a reputation management strategy that results in more leads and better conversions by following these steps. → Read More

How Does Video Help SEO?

Video has always played an important role in organic visibility. Here's how video helps SEO and how to optimize video for your own SEO efforts. → Read More

How to Set up An Effective Cross-Team Marketing Collaboration Routine

Here are two steps to take when setting up an effective marketing collaboration to boost productivity and build a happier team. → Read More

The beginner’s guide to semantic search: Examples and tools

"Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine to understand. → Read More

How to Get Your Site Visitors to Read More of Your Articles

If your business is ready to innovate, you will quickly find your competitive advantage and stand out by getting people to read your articles. → Read More

SEO Traffic Generation: How to Boost Your Organic Search Traffic

Building organic search traffic is any digital content creator’s ultimate dream. Yet, most bloggers and businesses are really struggling to get their content bringing a lot of clicks from search … → Read More

Stop the Squabbles: How Social and Marketing Can Work Together Well

Are your content & social media marketing teams having problems working together? These tips can help both teams to collaborate successfully. → Read More

How to Use Images to Increase Search Visibility and Get More Clicks

Follow these three tips to improve your organic search visibility by optimizing for images – Content Marketing Institute → Read More

How to Create an Instagram Content Strategy With User-Generated Content

Learn how to develop a customer-centered user-generated Instagram content strategy. → Read More

Content Marketing Trends: The 3 HOT Trends to Get Into RIGHT NOW!

These are some of the hot content marketing trends that, if you aren't already been following, you should get into now to stay ahead of the curve. → Read More

Accessibility and SEO: Where they overlap and how to optimize for both

What if I told you that accessibility and SEO could go hand in hand? Let's see how it can be done with site and page structure, images, and more. → Read More