Kaleigh Moore
Forbes
Springfield, IL, United States
Contact Kaleigh
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kaleigh:
Consumers Demand Good-Fitting Jeans. These Brands Are Making Size-Inclusive Denim Happen.
Select brands are working toward greater size inclusivity—and finding it’s a solid business strategy with high growth potential. → Read More
Yeezy Gap merchandising: Insensitive or innovative?
Instead of displaying the latest Yeezy x Gap collection on traditional hangers and display plinths, the clothes appeared in giant black bags placed around the store floor. There was a firestorm of comments on social media after a tweet showing the offbeat visual merchandising for the Yeezy x Gap collection went viral. → Read More
Madewell Partners With ThredUP To Expand Denim Trade-In And Recycling Program
Today, fashion brand Madewell announced the next step within its company-wide sustainability efforts by partnering with Resale-as-a-Service (RaaS) provider thredUP for a new program: Madewell Forever. → Read More
How Footwear Brands Are Leveraging Partnerships And Materials As Demand For Sustainability Grows
As social responsibility becomes a larger platform for innovation and fuel for change, there's a real opportunity for footwear brands to capture sales from increasingly conscious consumers. Here's how a few brands are doing just that. → Read More
Urban Outfitters Announces New Clothing Rental Service Alongside Record First-Quarter Sales
Urban Outfitters is rolling out a rental program called Nuuly, wherein customers can borrow six clothing items per month for an $88 monthly fee. → Read More
Ecommerce Landing Pages: Fewer Distractions, More Conversions
Product pages have to serve all audiences. Ecommerce landing pages can deliver tailored messaging that increases conversions. Learn how. → Read More
The 3 Best Copywriting Formulas for Email Marketing
Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a call-to-action? You can! Many marketers use copywriting formulas, which are proven structures to help you write all your copy faster and with greater likelihood of success. Copywriting formulas provide a starting… → Read More
50 Social Media Statistics to Guide Social Media Managers Into 2019
“Tell us why we shouldn’t cut your budget.” That might be the single most intimidating sentence any employee can be asked. But given the increased relevance of social media in business and advertising, it doesn’t have to be. A survey of CMOs found that while only 12% of their marketing budgets were spent on social media, this percentage is expected to rise by 20% over the next five years. The… → Read More
How to Scale Your Content Without Sacrificing Quality
Did you know there’s a way you can make your content work harder for you without compromising on quality? You read that right. Scaling your content can help generate more leads, build brand awarene… → Read More
Everything You Need To Know About Instagram’s Shopping Channel
Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that’s interested in instant shopping. But for a long time, Instagram users had to… → Read More
Add A New Dimension To Your Social Strategy With Instagram Tagging
Instagram tagging can be a daunting and overwhelming part of any marketing strategy. It only takes a millisecond to insert the hashtag symbol, but this single keystroke can still have a dramatic impa… → Read More
Bottom of the Funnel Content You’re Probably Missing
When it comes to the customer journey, it’s critical to pay attention to every stage. It’s tempting to focus mainly on awareness and attracting potential customers, but what’s the point of all… → Read More
How to Avoid These 6 Pitfalls of Demand Generation
It seems like a no-brainer: More leads means more conversions. Yet getting those leads (especially quality ones) isn’t always the easiest thing to do. Following up, nurturing, guiding, persuading,… → Read More
How to Brainstorm New Interactive Content Ideas
Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the shift?… → Read More
5 Common Myths About Lead Generation
According to Hubspot, converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However… → Read More
Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies
For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents i… → Read More
Black Friday 2018: An Ecommerce Survival Guide
Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination o… → Read More
Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas
Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. And why not? Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in o… → Read More
6 Out-of-the-Box B2B Marketing Ideas You Haven’t Tried
In the world of B2B marketing, it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. I… → Read More
5 Skills Modern Content Marketers Needs (+ Resources to Develop Them)
Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuab… → Read More