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Suppose you’re in the market to hire or become a great copywriter. What are the attributes of success? Here are 50 attributes of a great copywriter → Read More
Starting a new career after the age of 50 can be exciting but also frightening. As someone who navigated it successfully, I'd like to share firsthand advice on what to do before taking the plunge. → Read More
Have you ever read a PR release or a blog post and the cliched communication made you wince? Here’s a batch of business jargon, along with suggested fixes → Read More
Social media can improve SEO in a number of ways. Before diving into it, let’s review what SEO is. SEO is a group of activities involving both a company’s website and also other websites, that ar… → Read More
Here are concrete things to do when you’re young that will make you physically and financially sounder later in life. → Read More
Salespeople sometimes find the buying patterns of buyers to be quite baffling. Why all these questions? Why not make a decision? Everything sounded so positive … what went wrong? Having spent a goo… → Read More
Here's a look at the initial steps your SEO company should take → Read More
Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns requir… → Read More
If a deadline is a punch line, it won’t be long before sales and profit charts are a flat line. How does this situation come about, and how can it be remedied? → Read More
If your business is making too many—or worse, all!—of these common marketing missteps, your campaigns are doomed to fail. → Read More
If your business is making too many—or worse, all!—of these common marketing missteps, your campaigns are doomed to fail. → Read More
If your business is making too many—or worse, all!—of these common marketing missteps, your campaigns are doomed to fail. → Read More
Sharing a few inconsequential company secrets might be worthwhile for SEO purposes → Read More
These tips can help ensure that the first experience with your website inspires prospects to contact you—not your competition. → Read More
These tips can help ensure that the first experience with your website inspires prospects to contact you—not your competition. → Read More
The majority of organizations floundering with Internet marketing make one, two, or all three of the worst mistakes possible and never address them. → Read More
Stop wasting your time with lousy website leads. Brad Shorr from Straight North talks about ways to turn your lead generation techniques around. → Read More
Search Engine Marketing - Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due ... → Read More
There are few things more depressing than being stuck in a job you no longer love. If you are pondering a career change because you’ve grown weary in your work, here are a few suggestions from someone who has been there. → Read More
This article covers five of the most important ways you can make your website content more readable. (So it converts better.) → Read More