Jason Notte
AdWeek
Portland, OR, United States
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Past articles by Jason:
Amazon Throws a Dog a Bone in its Super Bowl Ad
The online retailer shows off the ease of buying a pet carrier, and peacefully coexisting with a rambunctious friend. → Read More
Amazon Throws a Dog a Bone in Super Bowl Ad
The online retailer showed off the ease of buying a pet carrier and peacefully coexisting with a rambunctious friend. → Read More
Crowdstrike's Super Bowl Ad Recalls Original Trojan Horse
The tech security firm discourages opening the door to just anyone. → Read More
The NFL Focuses on Women and Flag Football in Super Bowl Ad
Quarterback Diana Flores runs a gauntlet of NFL players, sports legends and influencers as the league and agency partner 72andSunny find an inclusive voice → Read More
Blue Moon Wins Big for Molson Coors in First Super Bowl Ad
After decades of beer monopoly, Coors Light and Miller Lite also get some screen time. → Read More
Ben Affleck Works the Drive-Thru for Dunkin’s Super Bowl Spot
The coffee brand’s ad has the actor handing out $1 donuts, but gets J-Lo involved before he wears out his welcome → Read More
Animals Electric Slide Their Way Into Jeep's Super Bowl Ad
Marcia Griffiths and Shaggy provide the soundtrack for EVs and dancing animals. → Read More
Ram Equates EV Fears With Erectile Dysfunction in Super Bowl Ad
Stellantis needs truck owners to get over their performance anxiety and address mutual needs → Read More
Jack Harlow Masters the Triangle in Doritos' Super Bowl Ad
The superstar joins Missy Elliott and Elton John as the Frito-Lay brand tries to increase its Big Game impact → Read More
Planters and Jeff Ross Give Mr. Peanut a Super Bowl Roasting
The brand unleashed Natasha Leggero and other comedians on its mascot to wrap up a Big Game campaign and contest. → Read More
PopCorners Reimagines Breaking Bad for Its Super Bowl Ad
Frito-Lay pulled in Vince Gilligan, Bryan Cranston, Aaron Paul and Raymond Cruz to recreate scenes from the AMC show around snacks → Read More
Booking.com and Melissa McCarthy Make a Super Bowl Comeback
The travel site is building on its Big Game success from 2022. → Read More
DraftKings Super Bowl Ad Bets on Kevin Hart and Free Wagers
David Ortiz, Ludacris, Tony Hawk and The Undertaker are among the celebs in on the action as the sports gaming site seeks continued growth. → Read More
Rolling Stone's Super Bowl Party Strategy
With help from event partner Talent Resources Sports, the publication manages its party guest list to maximize its year-round marketing impact. → Read More
9 Ways Marketers Are Charting a Road Map for Uncertain Times
Experts from various corners of the industry warn against allowing fear and fatigue to alter winning plans. → Read More
Anheuser-Busch Cuts Down on Super Bowl 57 Buys With Just 3 Minutes of Air Time
Budweiser goes regional, while a Bud Light relaunch hints at long-term sports marketing strategy. → Read More
How Agencies and Brands Are Reevaluating Compensation Models
As creatives and brands focus on the value of work, agency compensation models merit closer scrutiny. → Read More
Rémy Cointreau to Promote Rémy Martin in Super Bowl 2023 Ad
The French spirits company buys a third round of Big Game spots and takes its shot at football's largest audience. → Read More
Booking.com Returns to the Super Bowl
The online travel agency continues its 'Booking.Yeah' campaign it relaunched with a Super Bowl ad last year. → Read More
Doritos Super Bowl Ad Gets Spiced Up With TikTok Dance-Off
The Frito-Lay brand auditions fans to help introduce a new flavor. → Read More