Tony Zambito
Business 2 Community
New York, NY, United States
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Past articles by Tony:
Understanding a Divergent World of Buyer Mindsets and Decisions
Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth strategies has become one of → Read More
The Value of Buyer Personas in Times of Uncertainty
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned → Read More
Buyers Are Facing New Endemic Realities
4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have → Read More
The Problem With Not Knowing Your Buyers
Lack of insights about buyers creates an inability to solve problems Over the last twenty years, since founding the concept of buyer personas, I have → Read More
Earn the Right to Gain Buyer Empathy
The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 → Read More
The Virus Has Changed. So Have Buyers.
The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications → Read More
Why Critical Buyer Insights Should Not Be M.I.A. in a New Era For B2B
Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B Getting your hands on critical → Read More
Is Helping Buyers to Buy Really the Right Mindset?
Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy The phrase – “helping buyers to buy” → Read More
4 Paths To Building Buyer Trust Through Empathy And Humility
Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. Answers to buyer problems and challenges. In fact, each prime their channels with marketing content or sales guides at the ready with an answer. To whatever question comes up, there is an… → Read More
4 Paths to Building Buyer Trust Through Empathy and Humility
Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility Marketing and sales traditionally believe that the → Read More
6 Essential Ways to Capture Your Buyers’ Attention In a Post-Pandemic New Reality
Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders Gaining buyers’ attention became that much harder during the → Read More
4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of the COVID-19 → Read More
4 Ways to Propel Your ABM By Doing What Is Good For the Buyer
Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX ABM (Account-Based Marketing) has consistently been viewed as → Read More
Don’t Get Stuck With Bad Buyer Personas
Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth Not all buyer personas are created → Read More
5 Ways to Supercharge Your Personalization With Buyer Persona Insights
Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying In 1990, at the end of the Cold War, both → Read More
Buyer Aligned Sales Processes Are In Need of a Redesign To Succeed In a New Era For B2B
B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic In the lexicon of business, especially B2B, words and phrases can → Read More
5 Essential Reasons to Create In-House Buyer Persona Expertise
Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities Since the origins of the → Read More
4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often → Read More
How to Enable Your Marketers and Sellers to Truly Understand Target Buyer Personas
Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas The roles of marketing and sales professionals have changed → Read More
3 Ways to Encode Buyer Persona Goals Into Your Organization’s DNA
Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals We have heard the terms “organizational DNA” or “company DNA” → Read More