Noreen O'Leary, AdWeek

Noreen O'Leary


New York, NY, United States

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Past articles by Noreen:

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part to its appeal to millennial donors. → Read More

In Largest Marketing Initiative to Date, Applebee's Relaunches Brand Around Wood-Fired Steaks

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales. → Read More

Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis

The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company. → Read More

NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault. Like last year's spot, the execution is subtle and shows no violent images. → Read More

Ogilvy Promotes John Seifert as Successor to Global CEO Miles Young

The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediately. Young will continue as worldwide chairman until Sept. 1, when Seifert also assumes that role. → Read More

JWT's Matt Eastwood Shows Off His Modern Domain, Which Reveals the Writer's Passion for Design

Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia. Design has always been a profound influence on his work and in his lifestyle choices. → Read More

Grey Lands Holiday Season and Pre-Super Bowl Campaigns for Best Buy

Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the run-up to the Super Bowl. → Read More

Kraft Foods Group Is Expected to Announce a Media Review

It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said. It's not immediately clear if the process will cover global spending or only that for North America. Last year the marketer for brands like Oscar Mayer, Planters and Maxwell House spent $513.8 million on U.S. → Read More

Andrew Keller Is Out at Crispin Porter + Bogusky After 5 Years as CEO

Andrew Keller is leaving Crispin Porter + Bogusky after the agency eliminated his roles as both executive creative director and CEO. → Read More

Grey Hires Co-creative Leads Oliver Handlos and Elizabeth Valleau to Head Activation and PR

As testament to Grey N.Y.'s fast-growing activation and PR efforts, the agency has appointed two creative execs to oversee the team charged with driving integrated work: The co-creative leads are Oliver Handlos, ecd, managing director at Grey Berlin, and Elizabeth Valleau, ecd at Trollback + Co., where she led BBC and United Nations work. → Read More

Camp + King Win RE/MAX After Creative Review, Replacing Leo Burnett

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013. → Read More

IPG Creates a Bespoke Ad Agency Team to Help Launch LATAM Airlines

Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after the consolidation of the LAN and TAM airlines. IPG won the business after a review, that began in March, which involved five agency holding companies. → Read More

McCann Worldgroup Names Nannette LaFond-DuFour As New Chief Client Officer

McCann Worldgroup is promoting Nannette LaFond-Dufour, the lead on the company's L'Oreal business, to chief client officer. The Paris-based president of the McCann Beauty Team, who is relocating to Manhattan in September, will continue to oversee L'Oréal as part of her expanded role. → Read More

MDC Founder Miles Nadal Is Paying the Company Back $21 Million

Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into his expenses, company CFO David Doft told financial analysts on MDC's second-quarter earnings call. Last month, Nadal quit the company he founded amid the continuing investigation. → Read More

Coors Light Wants a New Agency to Help It Regain Market Share

MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors business, has been in charge of strategy, creative campaigns and digital efforts for the brands as well as any new Coors products. → Read More

Lincoln Financial Selects FCB Garfinkel for Creative on its $25 Million Account

FCB Garfinkel prevailed in the creative review for Lincoln Financial Group, sources said, replacing Gyro, which did not defend the business. Lincoln Financial, which last year spent about $25 million in media, narrowed its search down to finalists FCB and Grey. Kirshenbaum Bond Senecal + Partners had earlier been a contender as well. → Read More

Papa John's Uses 'Better Ingredients' Message in New Campaign, Moving Away From Athletes

Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like Peyton Manning standing alongside founder John Schnatter. → Read More

AKQA Hires Crowdfunding Entrepreneur Zac Park in New Product Director Role

AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs. → Read More

Relativity Media Owes Carat USA More Money Than Any of Its Other Unsecured Creditors

Carat USA is Relativity Media's biggest unsecured creditor, owed nearly $37 million, according to the independent studio's Chapter 11 bankruptcy filing. The Dentsu Aegis agency, which won Relativity's business in October 2010, leads 50 unsecured creditors. → Read More

Q2 Organic Growth Rises Only 1% at Publicis Groupe

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. → Read More