Jason Snell
Macworld
Mill Valley, CA, United States
Contact Jason
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Past articles by Jason:
The Mac is about to enter a performance supercycle like we've never seen
Apple may be more aggressive with its Mac processing masterplan than we might've guessed. → Read More
What if... Apple's next big thing never comes?
Four scenarios that could spell Apple's doom. → Read More
M2 Pro vs M2 Max: It comes down to memory–and money
The new M2 Pro and M2 Max chips are closely related. They're based on the same foundation, but each chip has different characteristics that you need to consider. → Read More
If Apple wants its Reality headset to succeed, maybe it shouldn’t actually sell it
Apple is entering a new market with a high-priced and high-risk device. The best way to hype it might be to tell regular people not to buy it. → Read More
Why Apple’s most baffling decisions aren’t as crazy as they seem
Making sense of seemingly odd choices requires a view from Apple's standpoint. → Read More
2023 is shaping to be Apple's biggest year yet–literally
Could we see a 15-inch MacBook Air, iMac Pro, and a larger iPad Pro? Count on it. → Read More
Why I’m thankful for Universal Control on my Mac and iPad
Universal Control is great and has opened up new ways to use the iPad and Mac. → Read More
Apple can be great or it can be Google–but it can’t be both
Apple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions. → Read More
As Apple's prices keep going up, where will the value come from?
Old devices are the new bargains. → Read More
Stage Manager on the iPad is too important to get this wrong
Stage Manager is a big deal for the iPad because it gives it windows for the first time--and that makes it a huge job for Apple. → Read More
Once again, only Apple has the courage to change the world
The switch to eSIM only is another example of how Apple can sway the whole cell phone market in one direction. → Read More
The iPhone 14 and Apple Watch Series 8 expose Apple’s surprising silicon struggles
Apple has had to shift gears due to the slowing pace of iPhone chip development. → Read More
Apple Watch Ultra first look: Big, chunky, industrial, and extreme
Jason Snell takes a quick look at the new Apple Watch Ultra from the Steve Jobs Theater at Apple Park in Cupertino, California. → Read More
The iPhone 14 will be brilliantly boring
Apple is focusing on improvements over innovations as we wait for the next big thing to arrive. → Read More
Why I’m skipping the iPhone 14 and holding onto my mini for another year
Apple is retiring the iPhone mini, but its rumored replacement isn't good enough to get me to give up my lovely little handset. → Read More
iOS 16 brings just the right amount of Android to our iPhones
Apple has loosened the reins just enough to make our iPhones a little more personal. → Read More
Apple Music has betrayed its most loyal listeners
The ad-free, all-music service now has ads in radio stations and interviews in playlists. → Read More
How the HomePod can be Apple’s new iPod: Fun, popular, and simple
The iPod was recently laid to rest. Now it's time for the HomePod to rise. → Read More
Apple’s future is suddenly freight–er, fraught–with peril
Forgoing $4 to $8 billion in revenue is going to be tough, even for Apple. → Read More
The iPad’s biggest moments, ranked
What were the pivotal moments in the iPad's history? Let's rank them. → Read More