Mark Weiss, Digiday

Mark Weiss

Digiday

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Recent:
  • Unknown
Past:
  • Digiday

Past articles by Mark:

Digiday Research: Cannes Lions attendees still find value on the Croissette

At a time when marketers, publishers and platforms are tightening their belts, some are starting to question if Cannes Lions is as paramount as it once was. → Read More

Digiday Research: 55% of publishers are profiting off Snapchat

Publishers may have had a complicated relationship with platforms, but some are still making money off some of them. In a survey of 124 publisher executives by Digiday this May, over half of the respondents said they earned a profit by posting content to Snapchat and through Google AMP. Forty-six percent of publishers also said … → Read More

Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Platforms are turning into an awareness play, rather than a way to grow traffic. → Read More

Digiday Research: Publishers rate YouTube's revenue potential over other platforms'

Thirty percent of publisher executives said YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. → Read More

Digiday Research: Why clients leave their agencies

When asked why they have ended a relationship with an agency, 77% of 73 client-side marketers said underperforming or low-quality campaigns... → Read More

BBC News CEO Jim Egan: 'We’re in a battle for survival for quality journalism'

At our Digiday+ live podcast event, BBC Global News CEO Jim Egan reveals his thoughts on the state of news publishing. → Read More

Digiday Research: Publishers are expected to suffer most due to GDPR

A survey of 22 company executives found that most expect the duopoly to benefit from GDPR. → Read More

Digiday Research: Companies monitor revenues and user opt-ins post-GDPR

Companies plan to track revenues and users sharing their data to determine the impact of GDPR. → Read More

GDPR jokes to help ease the pain

The funniest GDPR-related jokes to shine a light on these troubled times. → Read More

Digiday Research: Voice is a low priority for marketers

Over 40 percent of companies surveyed by Digiday said they're developing technologies to enable voice marketing. → Read More

Amazon 'kills it with the metrics': Highlights from the latest Digiday+ member event with USA Today and PHD Media

USA Today Chief Revenue Officer Kevin Gentzel and PHD Chief Investment Officer Craig Atkinson discussed the future of news at a Digiday+ members-only event. → Read More

Digiday Research: Third-party data is a big problem in digital ad campaigns

Digiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns. → Read More

Amazon threatens the duopoly and problems with private marketplaces: Digiday Research highlights from 2017

In 2017, Digiday Research examined chatbots, brand safety, marketing, private marketplaces and Amazon. → Read More

Digiday Research in brief: 60 percent of publishers use muted autoplay video

Publishers are favoring muted autoplay videos as they try to find common ground between an enjoyable user experience and profitable ad formats. → Read More

Digiday Research: 80 percent of publishers will spend more on video

At the Digiday Publishing Summit, publisher executives shared mixed views on the pivot to video and its ability to provide meaningful revenue streams. → Read More