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At a time when marketers, publishers and platforms are tightening their belts, some are starting to question if Cannes Lions is as paramount as it once was. → Read More
Publishers may have had a complicated relationship with platforms, but some are still making money off some of them. In a survey of 124 publisher executives by Digiday this May, over half of the respondents said they earned a profit by posting content to Snapchat and through Google AMP. Forty-six percent of publishers also said … → Read More
Platforms are turning into an awareness play, rather than a way to grow traffic. → Read More
Thirty percent of publisher executives said YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. → Read More
When asked why they have ended a relationship with an agency, 77% of 73 client-side marketers said underperforming or low-quality campaigns... → Read More
At our Digiday+ live podcast event, BBC Global News CEO Jim Egan reveals his thoughts on the state of news publishing. → Read More
A survey of 22 company executives found that most expect the duopoly to benefit from GDPR. → Read More
Companies plan to track revenues and users sharing their data to determine the impact of GDPR. → Read More
The funniest GDPR-related jokes to shine a light on these troubled times. → Read More
Over 40 percent of companies surveyed by Digiday said they're developing technologies to enable voice marketing. → Read More
USA Today Chief Revenue Officer Kevin Gentzel and PHD Chief Investment Officer Craig Atkinson discussed the future of news at a Digiday+ members-only event. → Read More
Digiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns. → Read More
In 2017, Digiday Research examined chatbots, brand safety, marketing, private marketplaces and Amazon. → Read More
Publishers are favoring muted autoplay videos as they try to find common ground between an enjoyable user experience and profitable ad formats. → Read More
At the Digiday Publishing Summit, publisher executives shared mixed views on the pivot to video and its ability to provide meaningful revenue streams. → Read More