Bob Hutchins
Business 2 Community
Franklin, TN, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Bob:
Socio-Technical Systems Theory, and Why It Is Essential to Human Flourishing and Humanizing Technology
It's all about the humans. How do we create tools that work for all types of human beings, in all locations, with all advantages and disadvantages? → Read More
How Can We Push for Better, More Human Technology? (In Light of the Facebook Leaked Documents)
The recent Facebook leaked documents show that algorithms matter. They can harm people psychologically and socially. Specifically younger people. What is → Read More
Does Personal Bias Make People Vulnerable to Misinformation on Social Media Platforms?
Bias has a well-documented effect on reasoning. Bias can affect the processing of information and lead to beliefs that are incongruent with evidence and → Read More
The Changing Face of Marketing: How AI is Inventing the Future
Artificial intelligence is changing the way we do marketing, and it's happening faster than we think. From voice assistants like Siri helping users find → Read More
July is Full of Opportunities for Creative Online Marketing
The July marketing calendar is a treasure trove of opportunities for creative marketers. World Emoji Day falls on July 17 and is the perfect time to use → Read More
How the Block Chain Will Influence Digital Advertising and Marketing
The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both → Read More
The Power of Story: Attention Spans Are Expanding
The comeback of long-form storytelling In 1985, Neil Postman published his groundbreaking work, Amusing Ourselves to Death. In it, he argues that → Read More
Voice Search Is On the Rise. Now Is the Time to Optimize Your Content
A growing proportion of searches are being spoken instead of being typed in on a keyboard. From the latest stats, around 3.25 billion people currently use → Read More
Digital Marketing Changes and Tips for 2021: Instagram and Facebook
As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of world we are all getting used to. Here are a few online → Read More
The Power of Micro-Influencers in 2021: Tried it Yet?
Recommendations from household names is not a new thing. We have all watched them on TV and advertisements for decades. Sports personalities, motion → Read More
Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.
Here are 3 important digital marketing things that you need to be preparing for in 2021 1. Optimize for voice search. The popularity of products like → Read More
Why Do My Instagram Ads Cost More? [Infographic]
Whether you’re new to Instagram advertising or have been managing an ad budget for a couple of years, you may have questions about why Instagram ads cost what they do. Truth be told, there are many… → Read More
How Brands Can Use Instagram Stories [Infographic]
If you’re like a lot of brands we’ve helped, you know what Instagram Stories are, you feel like you should use them, but you just don’t know how. Plus, who’s got time to add one more social c… → Read More
Facebook Reveals The Mechanics of a Perfect Mobile Video Ad
If you spend anytime at all on Facebook, you’ve probably noticed that video has exploded across the News Feed over the last couple of years. Well, this is no mistake. Like everything on Facebook, w… → Read More
Boost Engagement by 33% With a Simple Welcome Email [Infographic]
“Sign up for our newsletter.” Why? “Join our mailing list.” My inbox is already overflowing. “Enter your email address for updates.” No thanks. Face it… getting people to opt into your… → Read More
10 Types of ‘Explainer Videos’ You Should Use [Infographic]
We said it earlier… video is the medium for social in 2017. Quick recap: Online video is believed to account for 74% of all web traffic in 2017. 500 million people are watching Facebook videos ever… → Read More
How to Build a Sustainable Social Marketing Strategy [Infographic]
This new infographic outlines some key, data-backed tips to help you put together a more effective social media marketing strategy. → Read More
Everything You Need to Know NOW About Social Video Marketing [Infographic]
This new infographic looks at the latest video consumption trends, based on a survey of 1,000 consumers and 500 marketers. → Read More
Everything You Need to Know NOW About Social Video Marketing
Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, weâ… → Read More
Instagram v. Snapchat (It’s Not Even a Battle Yet. Here’s Why.)
Yes, Snapchat’s growth has been explosive. Yes, Millennials and Gen-Z love it. But marketers aren’t there yet. As we reported last week, even the influencers aren’t hyping up Snapchat. 91.9% of… → Read More