Yuyu Chen
Digiday
New York, NY, United States
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Past articles by Yuyu:
A day in the life of M&M’s brand director before the Super Bowl
Here’s how Allison Miazga-Bedrick, senior brand director for Mars in North America, is preparing for M&M’s return to the Super Bowl on Feb. 4. → Read More
Amazon is targeting Google search budgets
Media investment in sponsored product ads and headline search ads on Amazon has largely increased and will continue to grow, according to agency executives. → Read More
Ad buyers want more flexibility and stats for Facebook Watch ads
Although media buyers don’t have control over advertising on Facebook Watch at the moment, they are likely to spend more on it in the future. → Read More
Brands are bringing influencer marketing in-house
Brands like HelloFresh, L’Occitane and Nike are all hiring influencer marketing roles. → Read More
Programmatic boosters admit the industry is facing a trust issue
As brands are becoming smarter and ad tech vendors are cleaning up their acts, programmatic will become a more disciplined marketing functionality. → Read More
Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates
Amazon is growing its advertising business faster than Google and Facebook and will continue to focus on programmatic, search and data products. → Read More
Gatorade is kicking off a livestreaming video series on Twitter
The energy drink company is developing a live video series of high school basketball games on Twitter. → Read More
Advertisers see merits of the Facebook algorithm change
Agency execs think Facebook pressure will ultimately lead to health for both advertisers and Facebook. → Read More
Financial institutions have a growing interest in influencer marketing
Despite compliance challenges, consumer-facing banks, insurance companies and personal finance apps have warmed to social media influencers. → Read More
Amazon to agencies: Alexa is the future, but we're going slow on voice ads
For now, Amazon is focused on improving the discoverability of Alexa skills, instead of voice-based search advertising, according to agency executives. → Read More
Move over DMP, DSP and SSP: CDP is ad tech's hot new acronym
Ad tech investors have a growing interest in customer data platforms. → Read More
One digital media area the duopoly isn't dominating: Cannabis ads
Ad tech has started warming up to weed advertisers. → Read More
E-wallets, unmanned stores and more: How retailers are innovating in Asia
From facial recognition payments to staffless stores, retailers in Asia are rethinking the store of the future. → Read More
GDPR is coming, and data management platforms are in the crosshairs
Data management platforms will face more legal obligations and may need to rely on first-party data more under the General Data Protection Regulation. → Read More
How Alibaba is positioning itself to crack Amazon's dominance
Alibaba is already big in China, and now it's looking to expand into the U.S. and Southeast Asia. → Read More
China emerges as a hotbed for artificial intelligence
Google is not the only company eyeing AI opportunities in China. → Read More
Resolution Media's George Manas: Retail and media are converging
Manas says platforms are blurring the line between media and retail while retailers are behaving like media. → Read More
Moet is pushing champagne on Snapchat through a game
While some alcohol brands are hesitant to advertise on Snapchat, Moet said its target audience is very active on the platform. → Read More
Marketers aren't yet putting Amazon at the level of Google and Facebook
Performance marketers find that Amazon’s self-serve search marketing tool AMS is laborious. → Read More
WTF is a customer data platform?
There’s an emerging category of marketing tech firms called customer data platforms. → Read More